Creative thinking of business Essay Example | Topics and Well Written Essays - 1500 words

Creative thinking of business - Essay Example 1). While noting that the social environment can influence the frequency and level of creative behaviour, Amabile points out that creativity involves the production of novel, practical, and helpful ideas in any domain (Amabile 1996, p. 1). She further notes that the idea or product may not be different from their counterparts for merely the sake of being different. Instead, it should be relevant to the goal so desired, of value, correct, or meaningfully expressive. In respect to innovation, Amabile notes that it relates to the successful implementation of creative ideas within a business (Amabile 1996, p. 1). An analysis of Amabile’s definition of innovation reveals that the innovation begins by the creativity of a group or individual. Worth noting at this point is the fact that the success of an innovation not only depends on the creative ideas that apply to it but also on other factors and influences external to the organization. The don is also quick to note that creativity goes beyond intelligence and can be applied in any domain (science or art). Creative ideas and innovations can be good or bad (Amabile 1996, p. 1) or may be applied toward negative ends in as much as they may be good. Many business experts appreciate the notion of entrepreneurship being the application of creative destruction. What this basically means is that the entrepreneur pursues an idea and pursues it to make a profit overcoming obstacles to the creative process and therefore destroying existing equilibrium in the market or industry in which they operate. For entrepreneurs, creativity and innovation go together (Ekvall 1987, p. 56). The entrepreneur may apply creativity (and innovation) in developing new product/services, obtaining production resource, delivering products, identifying new markets for business services or products, and coming up with new ways of