Saturday, December 28, 2019

Shirley Chisholm First Black Woman to Run for President

Shirley Anita St. Hill Chisholm was a political figure who was decades ahead of her time. As a woman and a person of color, she has a long lists of firsts to her credit, including: First African American woman elected to Congress (1968)First African American woman to seek a major party nomination for President of the United States (1972)First woman to have her name placed in nomination for President at the Democratic National ConventionFirst African American to be on the ballot as a candidate for President Unbought and Unbossed After serving just three years in Congress representing New Yorks 12th District, Chisholm decided to run using the slogan that had gotten her elected to Congress in the first place: Unbought and Unbossed. From the Bedford-Stuyvesant section of Brooklyn, NY, Chisholm initially pursued a professional career in child care and early childhood education. Switching to politics, she served four years in the New York State Assembly before she made a name for herself as the first black woman to be elected to Congress. Chisholm Just Said No Early on, she was not one to play political games. As her presidential campaign brochure tells it: When given an assignment to sit on the House Agriculture Committee Congresswoman Chisholm rebelled. There is very little agriculture in Brooklyn...She now sits on the House Education and Labor Committee, an assignment that allows her to combine her interests and experience with the critical needs of her constituents. Candidate of the People of America In announcing her presidential campaign on January 27, 1972, at the Concord Baptist Church in Brooklyn, NY, Chisholm said: I stand before you today as a candidate for the Democratic nomination for the Presidency of the United States of America.I am not the candidate of black America, although I am black and proud.I am not the candidate of the womens movement of this country, although I am a woman, and I am equally proud of that.I am not the candidate of any political bosses or fat cats or special interests.I stand here now without endorsements from many big name politicians or celebrities or any other kind of prop. I do not intend to offer to you the tired and glib cliches, which for too long have been an accepted part of our political life. I am the candidate of the people of America. And my presence before you now symbolizes a new era in American political history. Shirley Chisholms 1972 presidential campaign placed a black woman squarely in the center of a political spotlight previously reserved for white men. If anyone thought she might tone down her rhetoric to fit in with the existing old boys club of presidential candidates, she proved them wrong. As she had promised in her announcement speech, tired and glib cliches had no place in her candidacy. Telling it Like it Is As Chisholms campaign buttons reveal, she never held back from letting her attitude emphasize her message: Ms. Chis. For Pres.Chisholm - Ready or NotTake the Chisholm trail to 1600 Pennsylvania AvenueChisholm - President of All the People An Independent, Creative Personality John Nichols, writing for The Nation,  explains why the party establishment - including most prominent liberals - rejected her candidacy: Chisholms run was dismissed from the start as a vanity campaign that would do nothing more than siphon votes off from better-known anti-war candidates such as South Dakota Senator George McGovern and New York City Mayor John Lindsay. They were not ready for a candidate who promised to reshape our society, and they accorded her few opportunities to prove herself in a campaign where all of the other contenders were white men. There is little place in the political scheme of things for an independent, creative personality, for a fighter, Chisholm observed. Anyone who takes that role must pay a price. Instead of Old Boys, New Voters Chisholms presidential campaign was the subject of filmmaker Shola Lynchs 2004 documentary, Chisholm 72,  broadcast on PBS in February 2005. In an interview discussing Chisholms life and legacy in January 2005, Lynch noted the particulars of the campaign: She ran in the majority of the primaries and went all the way to the Democratic National Convention with delegate votes.She entered the race because there was no strong Democratic front runner....there were about 13 people running for the nomination....1972 was the first election impacted by the voting age change from 21 to 18. There were going to be millions of new voters. Mrs. C wanted to attract these young folks as well as anyone who felt left out of politics. She wanted to bring these people into the process with her candidacy.She played ball until the end because she knew her delegate votes could have been the difference between the two candidates in a closely contested nomination battle. It did not exactly turn out that way but it was a sound, and clever, political strategy. Shirley Chisholm ultimately lost her campaign for the presidency. But by the conclusion of the 1972 Democratic National Convention in Miami Beach, Florida, 151.95 votes had been cast for her. She had drawn attention to herself and the ideals she had campaigned for. She had brought the voice of the disenfranchised to the forefront. In many ways, she had won. During her 1972 run for the White House, Congresswoman Shirley Chisholm encountered obstacles at nearly every turn. Not only was the political establishment of the Democratic Party against her, but the money wasnt there to fund a well-managed and effective campaign. If She Could Do It Over Again Feminist scholar and author Jo Freeman was actively involved in trying to get Chisholm on the Illinois primary ballot and was an alternate to the Democratic National Convention in July 1972. In an article about the campaign, Freeman reveals how little money Chisholm had, and how new legislation would have made her campaign impossible today: After it was over Chisholm said that if she had to do it over again, she would, but not the same way. Her campaign was under-organized, under-financed and unprepared....she raised and spent only $300,000 between July 1971 when she first floated the idea of running, and July of 1972, when the last vote was counted at the Democratic Convention. That did not include the [money] raised and spent on her behalf...by other local campaigns.By the next Presidential election Congress had passed the campaign finance acts, which required careful record keeping, certification and reporting, among other things. This effectively ended grass roots Presidential campaigns like those in 1972. Was It All Worth It? In the January 1973 issue of Ms. magazine, Gloria Steinem reflected on the Chisholm candidacy, asking Was it all worth it? She observes: Perhaps the best indicator of her campaigns impact is the effect it had on individual lives. All over the country, there are people who will never be quite the same....If you listen to personal testimony from very diverse sources, it seems that the Chisholm candidacy was not in vain. In fact, the truth is that the American political scene may never quite be the same again. Realism and Idealism Steinem goes on to include viewpoints from both women and men in all walks of life, including this commentary from Mary Young Peacock, a white, middle-class, middle-aged American housewife from Fort Lauderdale, FL: Most politicians seem to spend their time playing to so many different points of view....that they dont come out with anything realistic or sincere. The important thing about Chisholms candidacy was that you believed whatever she said....it combined realism and idealism at the same time....Shirley Chisholm has worked out in the world, not just gone from law school straight into politics. Shes practical. Face and Future of American Politics Practical enough that even before the 1972 Democratic National Convention was held in Miami Beach, FL, Shirley Chisholm acknowledged that she couldnt win in a speech she gave on June 4, 1972: I am a candidate for the Presidency of the United States. I make that statement proudly, in the full knowledge that, as a black person and as a female person, I do not have a chance of actually gaining that office in this election year. I make that statement seriously, knowing that my candidacy itself can change the face and future of American politics - that it will be important to the needs and hopes of every one of you - even though, in the conventional sense, I will not win. Somebody Had to Do It First So why did she do it? In her 1973 book The Good Fight, Chisholm answers that significant question: I ran for the Presidency, despite hopeless odds, to demonstrate the sheer will and refusal to accept the status quo. The next time a woman runs, or a black, or a Jew or anyone from a group that the country is not ready to elect to its highest office, I believe that he or she will be taken seriously from the start....I ran because somebody had to do it first. By running in 1972, Chisholm blazed a trail that candidates Hillary Clinton and Barack Obama - a white woman and a black man - would follow 35 years later. The fact that both those contenders for the Democratic nomination spent much less time discussing gender and race - and more time promoting their vision for a new America - bodes well for the lasting legacy of Chisholms efforts. Sources: Shirley Chisholm 1972 Brochure. 4President.org. Shirley Chisholm 1972 Announcement. 4President.org. Freeman, Jo. Shirley Chisholms 1972 Presidential Campaign. JoFreeman.com February 2005. Nichols, John. Shirley Chisholms Legacy.  The Online Beat, TheNation.com 3 January 2005. Remembering Shirley Chisholm: Interview with Shola Lynch.WashingtonPost.com 3 January 2005. Steinem, Gloria. The Ticket That Might Have Been... Ms. Magazine January 1973 reproduced at PBS.org

Friday, December 20, 2019

Is Cable Television a Monopoly - 727 Words

Is cable television a monopoly? According to the theory of the invisible hand of the marketplace, as advocated by Adam Smith, the marketplace naturally determines the optimal price of a good or service. But even Adam Smith viewed the development of monopolies with some trepidation and believed that government intervention was required to cease their proliferation. During the 1980s to the 1990s, it seemed fairly clear to most industry analysts that cable television functioned as a monopoly in a manner that was deleterious to consumers. Cable television had few competitors, except in the form of analog rabbit ears which did not provide the full range of channels or quality that cable provided. In many areas, only a single cable company dominated the market and subscribers had few alternative options. However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. There has been some competition from satellite TV players and (in a few areas) TV over IP (Masnick 2008). Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesnt mean cutting yourself off from your favorite shows and channels (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV. While consumers can useShow MoreRelatedEssay on Natural Monopoly1091 Words   |  5 Pages| Natural Monopoly | Telecommunications Law and Regulation Week 2 | | | | | I believe that times change and as they, change rules and regulations must adapt to the times. Therefore, the treatment of the different industries must represent the different industries as they grow. I do not think the Telephone and Broadcast should never have or ever be considered a â€Å"Natural Monopoly†. The concept of natural monopoly presents a challenging public policy dilemma. On the oneRead MorePerfect Competition : The Market Price Of An Product1391 Words   |  6 Pagesseparate pricing for cellphones. All other major carriers followed suit.). Monopoly markets have one provider for a good or service. With no competition to influence demand or supply, the monopolist offers less goods than demanded at prices higher than competitive market forces would dictate. Monopolies are notable for their market power (can raise prices without losing customers). U. S. drug manufacturers are an example of monopolies, as they have exclusive rights to sell goods in the US (even though competitionRead MorePerfect Competition : The Market Price Of An Product1394 Words   |  6 Pagesseparate pricing for cellphones. All other major carriers followed suit.). Monopoly markets have one provider for a good or service. With no competition to influence demand or supply, the monopolist offers less goods than demanded at prices higher than competitive market forces would dictate. Monopolies are notable for their market power (can raise prices without losing customers). U. S. drug manufacturers are an example of monopolies, as they have exclusive rights to sell goods in the US (even though competitionRead MoreMergers Essay606 Words   |  3 PagesMergers The Federal Commerce Commission conditionally approved ATTs acquisition of cable company MediaOne. The Department of Justices Anti-trust division conducted its own separate anti-trust merger review and proposed a consent decree with ATT which requires the merged firm to divest its interest in the cable broadband ISP Road Runner and to obtain Department of Justice approval before entering certain types of broadband arrangements with Time Warner and America Online. This mergerRead MoreComcast : The Cable Industry1154 Words   |  5 PagesComcast has been dominating the cable industry into a suspected monopoly that has about 296.6 million customers and has spent $586 billion to do so. With the discovery of online streaming companies like Netflix were born and offer hope in ending Comcast’s rein on the cable industry as their business become obsolete. By understanding that customers are frustrated by cable and what satisfies them about cable we can restructure a company like Netf lix in order to achieve this goal. By maximizing on thisRead MoreBusiness Analysis : Perfect Competition1466 Words   |  6 Pagesand answers to these important questions that will help the mayor understand the structures of many of the businesses in his city: Describe each market structure discussed in the course (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure. Perfect competition describes a marketplace that no one participant can set the market price of an exchangeable product. This is generally considered an ideal, rarely foundRead MoreThe Telecommunications Act Of 19961069 Words   |  5 PagesClinton’s goal was to establish an open market so that any business can compete in the telecommunications field. Since the creation of the Telecommunications Act, there has been a bevy of radio and television mergers. One can safely say that with all the recent mergers, some companies have become monopolies in their respective fields. The Telecommunications Act primary focus is to help businesses compete against other businesses so that the consumer can reap the benefits of lower prices for servicesRead MoreWarner Cable And The Cable Industry Essay1718 Words   |  7 PagesWarner Cable was originally founded in 1973 about 43 years ago. It was originally known as Warner Cable until in 1990 they change to Time Warner Cable. Time Warner C able has the name originated in 1992 by a merger of Time Inc cable television Company American television and Communications Corporation for two years the two companies operated separately until in 1992 when they finally merged into the name Time Warner Cable. In March of 2009, Time Warner the parent company of Time Warner Cable spun offRead MoreEssay on Comcast Marketing Strategy826 Words   |  4 PagesComcast has been losing analog cable television customers while at the same time seeing reduced growth of subscribers for its new services. For example, Comcast added 247,000 digital cable subscribers in the 4th quarter of 2008, which is less than half of the 530,000 subscribers they added at the same time the previous year (businessinsider.com). Comcast is the largest cable company in the United States. In most of the regions that they operate, they are almost a monopoly. In Maryland alone, theyRead MoreMedia Policy Of The United States1458 Words   |  6 Pagesmedia system. The US politicians have always pushed for the expansion of media — both at home and abroad — and of Hollywood. Washington has primarily been about â€Å"supporting US commercial media, encouraging competition and discouraging the sins of monopoly†. Broadly, the US government orchestrated the growth of its information industry in three ways: 1) Policies, ranging from subsidies to the setting of technical standards, 2) Laws and regulations for media ownership in commercial markets, and 3) Public

Wednesday, December 11, 2019

Punishment by Seamus Heaney Essay Example For Students

Punishment by Seamus Heaney Essay Seamus Heaneys poem Punishment illustrates the revival of history through the eyes of an empathetic narrator and a two-thousand year old mummy. Throughout the poem, Heaney uses a very descriptive and imaginative language in order to create a tone of sympathy towards the reader; nevertheless, this tone is accompanied by a tone of adoration and admiration towards the bog girl. However, by the end of the poem, the narrator completely changes his tone from admiration to understanding and empathy for the killing of the girl. Seamus Heaney uses detailed images, a very descriptive style of diction and a simple form of structure in order to emphasize the narrators changes in tones and attitude throughout Punishment. The diction in Punishment embodies a very detailed yet grotesque style of writing. The entire poem is a description of the York Girl, a two-thousand year old petrified body which had been preserved under the earth and then dug up in 1817 in Holland. Heaney gives this fossil life through his diction by describing the state she was in when they dug her up. We will write a custom essay on Punishment by Seamus Heaney specifically for you for only $16.38 $13.9/page Order now Heaney starts the poem using words like tug, halter, nape, neck, and naked in order to immediately establish a dark and gruesome yet depressing tone. Heaneys desire is to make the reader feel an emotion of sympathy towards the York Girl. He uses very penetrating adjectives such as amber beads and frail rigging to quickly establish this sympathetic tone. As the poem moves on, the reader notices the narrators change in attitude and feeling towards the York Girl as he begins to describe her in an admiring manner. In the seventh stanza for example, Heaney writes, our/tar-black face was beautiful. The reader notices the narrators change in tone as he uses a paradox to describe the York Girl. The last four stanzas of Punishment are completely different from the first eight. The narrator switches from describing the York Girl and starts talking directly to her. This cant be stated as Heaney uses the word you and your four times; for example, I almost love you and your numbered bones. This completely changes the tone and the atmosphere of the poem. The reader does not feel sympathy towards the York Girl anymore but empathy for her killers. He ends Punishment by writing, yet understand the exact/and tribal, intimate revenge. By the end of the poem, it is clear that the narrator too understands and accepts the York Girls punishment. Punishment contains several images which emphasize Heaneys change in his tone from sympathy to empathy. The first eight stanzas individually illustrate a gruesome picture in a passive and almost harmonic manner. her shaved head/like a stubble of black corn,/her blindfold a soiled bandage,/her noose a ring is an example of one of these penetrating yet harmonic stanzas. Heaney uses a set of horrible images yet through the use of his language, the stanza manages to remain passive and harmonic to the reader. Moreover, this stanza contains a metaphor which further adds to Heaneys penetrating yet passive tone, her shaved head/like a stubble of black corn. Heaney compares the York Girls putrefied head to black corn, emphasizing the gruesomeness of the stanza. The last four stanzas contain many images which guide the reader to understand the death of the York Girl and stop feeling sympathy. the stone of silence. /I am the artful voyeur. This line uses an alliteration to emphasize the narrators understanding of the York Girls death. Although the narrator clearly sees the suffering of the York Girl, the narrator understands that it is necessary for the York Girl to be punished, I who have stood dumb /yet understand the exact/and tribal, intimate revenge. Heaney concludes the poem without any sorrow or sympathy for the York Girl. All the images in the poem at first guide the reader using a sympathetic tone; however, Heaney completely switches his tone to one of understanding and empathy. .u62c9e0e0846e57ba69fc411b991ef37d , .u62c9e0e0846e57ba69fc411b991ef37d .postImageUrl , .u62c9e0e0846e57ba69fc411b991ef37d .centered-text-area { min-height: 80px; position: relative; } .u62c9e0e0846e57ba69fc411b991ef37d , .u62c9e0e0846e57ba69fc411b991ef37d:hover , .u62c9e0e0846e57ba69fc411b991ef37d:visited , .u62c9e0e0846e57ba69fc411b991ef37d:active { border:0!important; } .u62c9e0e0846e57ba69fc411b991ef37d .clearfix:after { content: ""; display: table; clear: both; } .u62c9e0e0846e57ba69fc411b991ef37d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u62c9e0e0846e57ba69fc411b991ef37d:active , .u62c9e0e0846e57ba69fc411b991ef37d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u62c9e0e0846e57ba69fc411b991ef37d .centered-text-area { width: 100%; position: relative ; } .u62c9e0e0846e57ba69fc411b991ef37d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u62c9e0e0846e57ba69fc411b991ef37d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u62c9e0e0846e57ba69fc411b991ef37d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u62c9e0e0846e57ba69fc411b991ef37d:hover .ctaButton { background-color: #34495E!important; } .u62c9e0e0846e57ba69fc411b991ef37d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u62c9e0e0846e57ba69fc411b991ef37d .u62c9e0e0846e57ba69fc411b991ef37d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u62c9e0e0846e57ba69fc411b991ef37d:after { content: ""; display: block; clear: both; } READ: English Literature The Metaphysical Poets EssayThe structure of Punishment significantly serves in emphasizing Heaneys different tones throughout the poem. Heaney uses eleven stanzas which are divided into four lines each; making the poem very simple. However, the reader notices that by the seventh stanza, the narrator has switched his attitude and tone towards the object of the poem. Therefore, there are seven stanzas of description which use a sympathetic yet depressing tone and four stanzas which use a more understanding tone towards the death of the York Girl. Heaneys division of the stanzas using punctuations emphasize the meaning of the ending and the starting lines of the stanzas. The structure of Punishment although it may seem very simple is actually very helpful when analyzing the different parts of the poem. Seamus Heaneys poem Punishment manages to reveal certain characteristics which allow the reader to perfectly conceptualize the narrators emotions and attitude towards the York Girl. Through the use of several detailed and carefully selected words, Heaney is able to make a transition in not only his thoughts, but in the actual tone of the poem. Heaneys stylistic devices, such as metaphors, alliterations and juxtapositions emphasize the narrators sympathetic love, which then changes to an understanding of the bog girls death. Finally, the structure of Punishment adds and emphasizes to the tones and attitudes of the narrator and, at the end, helps the reader understand the division of Heaneys thoughts. All in all, Seamus Heanys Punishment is a perfectly established portrait of a historical event mixed with the emotions of a sympathetic and empathetic narrator.

Wednesday, December 4, 2019

Tracing Property Finance Nexus †Free Samples to Students

Question: Discuss about the Tracing Property Finance Nexus. Answer: Introduction In this report, the Al Futtaim Group of Company is discussed, citing their innovation history since its inception up to the recent date. The innovation success is measured by the quality of products that meets the desires of the consumers and direct clients of the company. The report also, discusses the current technology that the company uses, the performance as well as the capabilities or the maximum potentials of the company. The report also, outlines the performance and the existing state of the company as at the year 2016. The company was first initiated in the early 1930s as a trading company. Since is establishment, Al-Futtaim has been expanding and progressing in terms of its fixed assets, capital investments, number of employees and liquid assets. Their main headquarters is based in Dubai, United Arab Emirates. The company started by linking with the industrial and commercial partners in offering their services and expanded their business into various practices. Currently, the company delivers services that includes, but not limited to automotive, engineering and technology, financial services, electronics and general services among others. The company has expanded its business operations to more than 60 branches across the United Arab Emirates. The company after its expansion, decentralized every aspect of operation that offered flexibility to the individual business so as to attain a competitive strategy. Each individual company, therefore strives to offer services (Buckley Hanieh 2014, p.158). I would like to work in this company after completion of my undergraduate studies since it offers a good environment for knowledge development and experience. The reputation of the company is far much enough to set a standard of a career future, especially for those pursuing the BBA. The key innovative products that the company offers includes the electronics and other engineering and technology products. These range of products are attract large number of customers that increases the turnover of the company. They also offer nautica lifestyle products which are innovative and diverse in terms of quality and design. This diversification makes the company to serve the needs of the varied nature of their clients in a manner that is satisfying. The company is never afraid of pushing their limits in terms of technology and innovations. This constitutes their expansion and the ever increasing turnover of the company. The company was one of the first Arab companies to establish trade links with worlds largest business corporations like the Toyota Company. The company employs their workers from various parts of the world that come from over 10 different countries. The performance of the company has been outstanding due to the diverse nature of employees that the company boasts. The total staff of the company is estimated to be more than 40,000, unlike during the early stages of its establishment where they had a few number of employees or staff members. They concentrate on satisfying their customers and clients by offering quality services within the expectations of their clients. Their mission statements centers at various values such as respect of their clients and individual members, trustworthiness, inspiration and innovations. The Al Futtaim Group of Company existing Innovation performance and capabilities When measuring the companys performance, I used the evaluative approach to the varied range of products as well as the existing business data. Also, application of the appropriate methodologies helps one to identify the drivers of the innovation within and outside the management of the Al-Futtaim Group of Company. The companys current innovation rates is at its peak, where most of the products and types of business they engage in, is nearly saturated. After their involvement in the automotive, financial and engineering and technology services among others, the company seem to be dry of new ideas. The company therefore, needs more realization of ideas in order to manage the competitive nature of the market. The total divisions, in terms of the products that they offer are more than seven. These divisions covers the real estate management services, retail services, travel and tours, electronics, automotive and insurance among other services. These are some of the innovations that has driven the company into the next level of business operation in the United Arab Emirates. In the United Arab Emirates, the Al-Futtaim Group of Company are the major automobile dealers, whereby they directly compete with first production industries such as the Bavaria motor works (BMW), Nissan, KIA, and Hyundai motor s among others. These other industries are threatening the market shares of the company, since they compete from all the angles, that is, both the quality of the products and their prices (Almezaini 2012, p. 57). Al Futtaim Group of Company in terms of hospitality sector needs to improve. They need to create conducive environments to their guests, and ensure that they meet the preferences of the individual customers. By personalizing the customer satisfaction, the company will be able to increase the loyalty of their customers. The AL-Futtaim Technologies, for example, will ensure better interaction of the customers with the hotel management and staff members. Every customer that the company serves is very crucial, and thus they should never take customer satisfaction for granted. Improving the customer experience is one of the drivers of innovation for the Al-Futtaim Technologies, where services such as the simplification of transactions should be implemented in their operation systems. Checkouts and check-ins should be simplified processes that takes their customers less time. Technology is at the heart of every competitor company, hence Al-Futtaim Group of Company or the Al-Futtaim Technologies should implement the use of efficient credit cards at designated points to enable their clients to pay for the services at their convenience. This is one of the external focus of the company, where they need concentrate in order to attract and retain most of the clients or customers. The management should utilize the engineers and the computer experts which are part of the companys staff to ensure that they are always up to date in terms of the technology that they are utilizing. This provides a competitive advantage over the rest of the competitors in the market. Effective team working of every department member of the company will ensure that the success is achieved (Sager 2007, p.10). Competition from various companies such as the Nissan Motors, Hyundai and other companies are the key innovation drivers that makes the Al-Futtaim Group of company staff to tirelessly improve on their service delivery. The stiff competition in terms of prices of the automobiles for example, has necessitated the application of more technology in the production and supply process to minimize the costs incurred in those processes. These minimized costs will ensure the output products have low prices, which will eventually provide for the competitive prices of their end products (Almezaini 2012, p. 50). Increasing globalization of the Al-Futtaim Group of company is another key driver of innovation. The company is seeking to spread its influence in terms of expansion of service delivery and that is seen in the presence of mobile branches in many of the countries (Over 10 different countries). This expansion calls for creative strategies of expansion and managing satellite branches in various parts of the world. This includes such provisions as how to run those branches concurrently according to the provisions of the set standards of the headquarters. Managing the employee attendance of the ever increasing number of staff members or employees of the company. Increasing customer expectations calls for innovation within the company. The Al-Futtaim Group of Companies has good reputation, and in that case, have had a lot of long term loyal customers. To meet their needs in terms of satisfaction in terms of their services that they provide, the company has been forced to employ highly qualified staff members. This kind of staff that ranges from engineers, managers to the general staff have to offer services that satisfies every individual customer (Spraggon and Bodolica 2014, p.10). This satisfaction of customers s due to improved innovations that meets the needs of the clients, and hence retention of the existing customers and attractions of new customers. The Al Futtaim Group of Company has also, enjoyed the continued support of the government of Dubai and Abu Dhabi in terms of provision of conducive environments that provides for smooth operations. The government of Abu Dhabi recently provided the company with a piece of land that helped the company in the expansion of business operations (Hertog 2007, p.54). The piece of land could accommodate almost 15000 vehicles that the company stocks for local sales as well as their exports. As at 2016, Al-Futtaim Group of Companies has made a lot of progress, for example, it is the pioneered the sale of the hybrid cars. The company leads in terms of sales of the Toyota Prius type of hybrid cars. This is one of the achievements that the company has made in history (by registering over 530% growth in terms of sales). The Al-Futtaims continued sensitizing of its customers to use the hybrid type of cars is one of the major boosts to the incredible turnover. These hybrid vehicles are economical in terms of fuel consumption, apart from being environmentally safe since it emits less carbon to the atmosphere. The Al Futtaim Motors as at the end of the year 2016 was covering the largest part of the shares in the United Arab Emirates stock market. As a matter of fact, almost 70% of the total shares came from the Dubai market alone. The Al Futtaim Motors still retained the largest market share in terms of the market supply of vehicles (almost 20,000 vehicles), through various dealers such as the Western Auto, Green Valley Motors, River Start and Legend Motors among many other dealers. Through its main car dealer, the Ghassan Aboud Cars, the company exports a minimum of 11000 vehicles to the external markets such as the Indian market, China, Southern America and West African among other various countries of the world (Randheer and Al-Aali 2015, p.54). The net worth of the Al Futtaim as at 2016, was more than $2 billion, making it among the top richest companies in the United Arab Emirates. Other co-companies that are part of the Al Futtaim includes the Al Futtaim Motors, Wester and Robinsons Co. among others. Conclusion Al Futtaim Group of Companies is one of the most successful companies in the world, and it is due to its success in terms of business expansions. The company expanded locally, and eventually to a global company due to innovation drivers that acted as a pull. Due to ever increasing technological advances in nearly every sector, competition is increasing forcing companies to find new methods of satisfying their existing customers while attracting new ones. Reputation of the company plays a critical role in influencing the growth and development of the company. This is the case with the Al Futtaim Group of Companies, where, for many years, they have kept their reputation by ensuring that their customers are every satisfied through delivery of quality services. References Almezaini, K., 2012. Private Sector Actors in the UAE and their Role in the Process of Economic and Political Reform. Business Politics in the Middle East. London: C. Hurst, pp.43-66. Buckley, M. and Hanieh, A., 2014. Diversification by Urbanization: Tracing the Property?Finance Nexus in Dubai and the Gulf. International Journal of Urban and Regional Research, 38(1), pp.155-175. Hertog, S., 2007. The GCC and Arab economic integration: a new paradigm. Middle East Policy, 14(1), pp.52-68. Randheer, K. and Al-Aali, A., 2015. What, Who, How and Where: Retailing Industry in Saudi Arabia. Journal of Competitiveness Studies, 23(3), p.54. Sager, A., 2007. The Private Sector in the Arab WorldRoad Map towards Reform. Arab Reform Initiative, 10. Spraggon, M. and Bodolica, V., 2014. Dynamic Characteristics of the UAE. In Managing Organizations in the United Arab Emirates (pp. 1-16). Palgrave Macmillan US.

Thursday, November 28, 2019

Homosexuals Have Been Excluded From Our Society Since Our Essays

Homosexuals have been excluded from our society since our country's beginning, giving them no equal protection underneath the large branch of the law. The Emancipation Proclamation gave freedom to blacks from slavery in the 1800's and women were given the freedoms reserved for males in the early 1900's with the women's suffrage movement. But everyone still knows the underlying feeling of nation in dealing with minorities and women, one of contempt and utter disgust. Hate crimes are still perpetrated to this day in this country, and most are unpublicized and "swept underneath the rug." The general public is just now dealing with the struggle of Homosexuals to gain rights in America, although this persecution is subtle, quiet and rarely ever seen to the naked eye or the general public. The big question today in Homosexuals rights struggles are dealing with the right to be a part of our country's Military Forces. At the forefront of the struggle to gain access to the military has been Female's who have tried to gain access to "All Men" facilities and have been pressured out by other cadets. This small group of women have fought hard, and pressured the Government to change regulations dealing with the inclusion of all people, whether female or male, and giving them all the same opportunities they deserve. The Homosexual struggle with our Nation's Armed Forces has been acquiring damage and swift blows for over 60 years now, and now they too are beginning to fight back. With the public knowledge of "initiation rights" into many elite groups of the military, the general public is beginning to realize how exclusive the military can be. One cadet said after "hell week" in the Marines, "It was almost like joining a fraternity, but the punishments were 1000 times worse than ever imagined, and the Administration did not pretend to turn there back, they were instrumental in the brutality." The intense pressure of "hell week" in the Marines drove a few to wounding themselves, go AWOL, and a few even took there own life. People who are not "meant to be" in the Military are usually weeded out during these "initiations" and forced either to persevere or be discharged dishonorably. The military in the United States has become an elite society, a society where only few survive. In a survey taken in 1990, the United States population on a whole is believed to consist of 13-15% Homosexuals. This figure is believed to have a margin of error on the upward swing due to the fact that most homosexuals are still "afraid" of their sexuality and the social taboos it carries along with it. With so many Homosexuals in the United States, how can the military prove its exclusion policy against Homosexuals correct and moral? Through the "long standing tradition and policy," says one Admiral of the U.S. Navy. But is it fair or correct? That is the question posed on Capitol Hill even today, as politicians battle through a virtual minefield of tradition and equal rights. Historically, support for one's military was a way to show one's patriotism, if not a pre-requisite for being patriotic at all. Society has given the military a great deal of latitude in running its own affairs, principally due to society's acknowledgment that the military needs such space in order to run effectively. The military, in turn, has adopted policies which, for the most part, have lead to very successful military ventures, which served to continually renew society's faith in the military. Recently, however, that support has been fading. The Vietnam War represented both a cause of diminishing support for the military by society as well a problem. The Vietnam War occurred during a period of large-scale civil disobedience, as well as a time where peace was more popular than war. Since the effectiveness of the military depends a great deal upon society's support, when society's support dropped out of the war effort, the war effort in turn suffered. The ultimate defeat of the United States in the Vietnam War effort only lead to less faith in the military's ability. This set the stage for society becoming more involved in how the military was run. The ban on homosexuals serving in the military, was originally instituted in 1942. Though some of the reasons that were used to justify it at the time have been debunked since-that homosexual service members in sensitive positions could be blackmailed, for instance ("Gays and the Military" 54)-the policy was largely an extension of the military's long-standing policy against homosexual acts. At the time, the prevailing attitude was that homosexuality was a medical/psychiatric condition, and thus

Sunday, November 24, 2019

5 Ways to Use Snapchat in Your Job Search

5 Ways to Use Snapchat in Your Job Search Snapchat might not be just for teenagers and your more ironically social media savvy friends. 39% of users are between the ages of 25 and 44. It is one of the fastest growing platforms out there- with over 200 million active users- and is being used more by companies to highlight their achievements, new products, company culture, etc. The platform lets you share content to your friends (complete with doodles and captions and emojis) and have it be visible only for 1-10 seconds, depending on your preference. A new feature lets you string 24 hours worth of your snaps into something called a â€Å"Story.† There is also a chat function and a live video chat function much like FaceTime. But did you know it could also come in handy during your job search? Snapchat can actually be a very effective tool for brand-building and professional development: think behind-the-scenes videos, demos, product giveaways, QA sessions, interview snippets, tutorials, and quotes. But how can you harne ss this creative potential in your job search?1. Stalk your potential employers.Seek out companies you’d like to work for then start paying attention to their social media output. How do they engage with their audience and followers? See if you can’t get in their heads, then praise them for this specifically in your cover letter or interview. You’ll get major points for social media savvy.2. Tell a story.Especially if your industry is a creative one, you can think outside the box a little and, instead of a boring old resume, tell a story about your life in snaps. Use video clips and pictures that recreate a sense of your experience and skills. Show off your capabilities and creative potential for a position by doing something innovative and different enough to help you stand out among the competition. Make sure you know your audience well enough (see #1) to try this move.3. Network with key connections.Once you’re following your desired companies, you can engage with the content they put out through Snapchat. Make sure you do so strategically- i.e. only when you have something of substance to contribute. But at very least you can get a great sense of who they are as a company and what they do by following their account.4. Show off.Rather than posting only silly selfies, try using Snapchat as a more aspirational career building tool. Set yourself up as an industry leader chronicling the achievements of you and your team, and showing potential employers your stuff- even before you start searching.5. Learn something.People are also using Snapchat to get free tutorials and industry advice. Find a business leader in your industry that has a feed and start following. You never know what you might learn about building your presence, increasing your productivity, or simply what the newest trends are in your field.

Thursday, November 21, 2019

Careers in Biosciences Essay Example | Topics and Well Written Essays - 500 words

Careers in Biosciences - Essay Example I also have excellent computing skills that will come in handy when pursuing my career. Of late, I have been analyzing the available careers for me, and the more I came to learn about bioinformatics the more I got interested in it. I now have my passion buried deep inside bioinformatics. The job market in bioinformatics has changed considerably in recent years. This can be attributed to the increase in academic programs in bioinformatics, which has lead to the increase in the number of graduates who are chasing jobs. Nowadays, employers look for employees who are qualified in this field. There is also an increase in the number of academic jobs compared to industrial jobs. Additionally, the number of research programs that require bioinformatics skills has been on the increase (Belikoff et al, 2004 p56). The area of bioinformatics that has interested me the most is the database administration. I am critically thinking of majoring in this field. On a day-to-day basis, database administration involves the designing and maintaining of huge databases, which hold data related to biochemical information and genome sequences. Databases need to be constantly updated, and this is the work of a database administrator (Camenson, 2006 p67). Database administration also involves developing of search algorithms that must be intelligent, and are used to search through the database, to retrieve the relevant information (Lacroix & Terence, 2007 p90). The major employer of bioinformatics graduates is the pharmaceutical industry. Additionally, other companies involved in biotech, personal care products and industrial organisms and agricultural companies require individuals who are skilled in bioinformatics (Moussalli et al, 2010 p87). Potential employers look for graduates who have been trained in computer skills and biological sciences. Those in the biomedical sciences with Information Technology background have an added advantage.

Wednesday, November 20, 2019

Frankenstein Essay Example | Topics and Well Written Essays - 1000 words - 2

Frankenstein - Essay Example He said, â€Å"the passion caused by the great and sublime in nature is astonishment, and astonishment is that state of the soul in which all its motions are suspended, with some degree of horror.† In other words, rather than being exclusively something that can be considered beautiful beyond description, Burke suggests that it is instead that element that fills the mind so compellingly with the object under consideration that the mind cannot consider any other ideas or thoughts, nor can it come to any adequate conclusions regarding the object that it the main subject of consideration. Working on Burke’s concepts of the sublime, one can quickly recognize it within Mary Shelley’s novel Frankenstein, particularly in Chapter 10 where Shelley explores both the Romantic conception of the sublime as overwhelming beauty as seen in nature and Burke’s idea of the sublime as something so overwhelming to the mind that it results in a horror that cannot be overcome by rational thought. The chapter begins with Victor’s escape into nature as a means of attempting to overcome his depression and guilt regarding Justine’s death. In this escape, Shelley uses the Romantic conceptions of the sublime as an overwhelming sense of beauty and universal connection through the forces of nature. While this is still imbued with a sense of greatness beyond the understanding of the human mind, this is not necessarily the direct and immediate experience of horror depicted by Burke. Shelley describes the scene thus: â€Å"The abrupt sides of vast mountains were before me; the icy wall of the glacier overhung me; a few shattered pines were scattered around; and the solemn silence of this glorious presence-chamber of imperial Nature was broken only by the brawling waves, or the fall of some vast fragment, the thunder sound of the avalanche, or the cracking reverberated along the mountains of the accumulated ice, which, through the silent working of immutable

Sunday, November 17, 2019

Consommation (in French) Essay Example | Topics and Well Written Essays - 750 words

Consommation (in French) - Essay Example Mais cette expà ©rience moderne est trà ¨s diffà ©rente de celle du passà ©, quand faire les achats à ©tait un processus plus long, qui demandait plus d’à ©nergie. Aujourd’hui, je suis sà »r que les produits procurà ©s dans le supermarchà © sont de bonne qualità ©, puisqu’ils sont bien rà ©glementà ©s et bien gà ©rà ©. Le stock contient une gamme varià ©e de produits, mà ªme des apparats à ©lectriques, qui sont moins cher que les autres produits dans les petits magasins. Je pense qu’il vaut mieux acheter des produits qui sont situà ©s sous le mà ªme toit ou je suis plus attentif à   ce que j’achà ¨te. Faire des courses est, donc, une expà ©rience rafraà ®chissante et facile. Mais quand j’à ©tais enfant, jhabitais dans une petite ville en Irlande dans les annà ©es quatre vingt, ou il ny avait pas de grandes chaà ®nes de supermarchà ©s. Ma famille et moi faisaient les achats le samedi matin dans un marchà © ou nous achetions nos fruits et nos là ©gumes; il prenait au moins quatre heures pour finir les courses. On trouvait du pain à   la boulangerie et de la viande à   la boucherie, ou les produits à ©taient toujours frais et personne n’à ©tait mà ©fiant de leur bonne qualità ©. En plus, ma mà ¨re parlait avec les autres clients, donc on sentait une forte sensation dappartenir à   la communautà © et les petites entreprises et commerà §ants à ©taient une partie de notre culture et notre identità ©. J’ai alors pris cette tradition avec moi et aujourd’hui, je vais aussi aux petits commerà §ants pour certains ingrà ©dients, comme pain, lait, fromage ou chocolat parce que ma famille en mange beaucoup. Maintenant, les petites entreprises ont disparu et ont à ©tà © remplacà ©es par les grandes chaà ®nes de supermarchà ©s. Toutefois, je ne suis pas triste; au contraire, jaime la convenance moderne. Je crois que les communautà ©s ont besoin dun centre commercial proche pour acheter les choses nà ©cessaires sans grand effort. Aussi, nous habitons dans une socià ©tà © multiculturelle et cest important

Friday, November 15, 2019

Anatomy and Physiology of the Human Body

Anatomy and Physiology of the Human Body Anatomy and Physiology Part A Identify the parts of the digestive system on the diagram overleaf?(Refer to Brief) Explain the function of each part of the digestive system identified in the diagram above? Outline the composition of Proteins, Fats and Carbohydrates, and explain how each of them are digested and absorbed by the body? Part B Draw a diagram of a typical cell and state the function of each of its organelles? Classify tissues into the four main groups; epithelial, connective, muscle, and nervous, give an example of each? (Table format will suffice) Explain the difference between benign and malignant tumours? Part C Label the urinary system using the diagram overleaf?(Refer to Brief) Explain the structure and function of each element of the urinary system? Draw the structure of a Nephron and explain how it produces urine? Name and explain three diseases /disorders which affect the urinary system? Part A (ii)Explain the function of each part of the digestive system identified in the diagram above? Mouth Oesophagus Stomach Liver Gallbladder Pancreas Large Intestine Small Intestine Appendix Rectum Anus In this section I will explain each of the stages of digestion where the food travels from the mouth into each section of the digestive system until it leaves the body from the anus. Mouth This is the first part of the digestive system. The mouth is made up of the teeth, tongue and salivary glands. We put food in our mouth and chew it with our teeth the are four main types of teeth the first being incisors which we have four of in the top and bottom jaws these are sharp and cut through our food. Then we have the canines we have two in each jaw and are used for tearing our food. We then have the premolars which have four in each jaw for crushing and breaking down our food. Then we have the molars which there are six to each jaw and have the same action as the premolars. Our tongue moves the food around our mouth to our different teeth. It mixes with our saliva which is secreted from the salivary glands which contains water, mucus and the enzyme salivary amylase and when mixed with the food creates bolus which we then swallow using the aid of our tongue. (Class notes 2015) Oesophagus This is an involuntary muscular tube that leads from the mouth to the stomach. It carries the food to the stomach by muscle contraction called peristalsis. This muscle contracts and relaxes to create a wave like motion for the food to travel down smoothly also releasing mucus to lubricate the travelling of the bolus to the stomach. (Class notes 2015) Stomach Food gets to the stomach through the oesophagus and passes through the cardiac sphincter this blocks the food from travelling back up the oesophagus. In the stomach which resembles a large sac that can hold anything between 2- 4 litres of food depending on the person. The first part of digestion starts here the stomach churns the bolus around and adds enzymes to aid in the breakdown of the bolus to create chime. The stomach also releases hydrochloric acid to kill the bacteria that travel to the stomach contained in the food.(Class notes 2015) Liver The livers function in the digestive system is as follows it secretes bile into the small intestine and this is generally to breakdown the fat that has travelled to the small intestine it also takes the nutrients that have been adsorbed by the small intestine and changes them into chemicals that the body needs. It also breaks down drugs and alcohol that have been consumed. . (clevelandclinic.org 2015) Gallbladder The Gallbladder is attached to the liver and stores the bile from the liver which is used to digest and break down the fats in the small intestine this takes place in the duodenum. Pancreas The pancreas is a gland that is just behind the stomach its function is to secrete both Exocrine and Endocrine. Exocrine is the pancreatic juice that contains digestive enzymes. Endocrine contains important hormones which include insulin and glucagon. Both of these help balance the amount of sugar in the body in different ways. Large Intestine The large intestine is approx. 1.5 metres long and connects the small intestine to the rectum and anus this is draped over the small intestine its main function is to draw the last of the nutrients and water from the food passing through it the left overs are faeces and the large intestine gets rid of this waste from the body through the anus. Small Intestine The small intestine is normally about 6 meters long and approximately 90% of digestion takes place here through the main 3 parts that are known as duodenum, jejunum and ileum. On the inside walls of the small intestine are villi that work for nutrient absorption and also have a group of lymph and blood vessels. Appendix The appendix is commonly classed as a useless organ which is attached to the large intestine ascending it can store bad bacteria and this in turn can cause inflammation thus leading to appendicitis and removal of the appendix. Although it is disputed that the appendix can store good bacteria and after a bout of diarrheal illnesses it can reboot the digestive system. (webmd.com 2015) Rectum The rectum is the last part of the large intestine the length being around 12cm long and is a store house for faeces. This is the leftover food, bacteria and undigested materials such as roughage that is found in vegetables and is all stored here until the rectum walls expand and we get the urge to defecate. (healthline.com 2015) Anus This is the very last part of the digestive system we defecate through the anus and is a voluntary movement in most people but not in infants. This is where we dispel waste which contains bacteria, undigested food. Part A (iii)Outline the composition of Proteins, Fats and Carbohydrates, and explain how each of them are digested and absorbed by the body? In this section I will create a chart covering the sources, functions and digestion of proteins, fats and carbohydrates in the human body and will show there different effects and how they fuel the body with energy. Sources Function Digestion Proteins Groundnuts, beans, whole cereals, fish, pulses,meat,eggs, Milk and cheese. Protein builds the Body and repairs muscle. It’s broken down in the digestive system and travels to the muscles as amino acids. Stomach, Pepsin breaks protein into large polypeptides. Small intestine, enzymes break large polypeptides into smaller polypeptide chains. Lastly still in the intestine enzymes the small polypeptides are broken into amino acids for absorption. Fats Dairy products, meat, fish, olive oil, cake, chocolate, avocados and sunflower oil. Good fats help maintain a healthy diet and are essential to health. Bad fats cause weight gain and health problems such as clogged arteries. Small intestine Broken down by bile salts from the liver and turned into liquid. Small intestine, its broken down further into fatty acids and glycerol to be absorbed. Carbohydrates Potatoes, pasta, apples, bread, meat, fish and dairy products. Provide the body with energy for the muscles, nervous system and also help the body burn fat. Carbohydrates get broken down to monosaccharide’s to get absorbed and then will become glucose to supply the body with energy. Part B Draw the typical diagram of a cell, and state the function of each of its organelles? In this section I will draw a typical animal cell as I see it and will give a breakdown of each of its organelles and how they function in the typical cell. Cell membrane, this is the outer skin of the cell that holds everything inside the cell and keeps things outside the cell and also that controls movement into or out of the cell. Cytoplasm, this is a gel like fluid which stores nutrients and water for the cell and also helps protect the cell acting like a cushion for cell movement. Nucleus, this contains DNA and all the cells genetic characteristics and also direct the activity of the cell. Nuclear membrane, this is the layer that holds the nucleus separate from the cytoplasm. Endoplasmic reticulum, there are two types of endoplasmic reticulum these are rough (moves protein made by ribosomes) and smooth(steroid and lipid distribution) but both move the materials around the cell. Ribosomes, these are responsible for protein production in the cell and are known as the protein factories of the cell. The protein is required for cell repair and growth. Golgi apparatus, These are known as the postal system of the cell they transport package and deliver proteins lipids and enzymes throughout the cells of the body.(Class notes 2015) Mitochondria, Also known as the power house of the cell because they supply energy to the cell. Chemical reactions in the mitochondria are the difference with the cell surviving also the energy released results in the formation of ATP (adenosine triphosphate) which is the primary energy transporter in the cell. Lysosomes, clean the cell of waste generated through parts of the cell being bad and also clean the cell of bacteria. They also aid in the breakdown of food particles and then can be used for energy in the cell. Vacuoles, these are storage areas in the cell that contain secretions or waste that are made by the cytoplasm and in different types of cells are used for digestion or storage. Nucleolus, this is a tiny body inside the nucleus that directs the formation of ribosomes in the cell which then are stored in the cytoplasm of the cell. Part B (ii)Classify tissues into the four main groups; epithelial, connective, muscle, and nervous, give an example of each? (Table format will suffice) Here I will construct a table to outline the four main groups of tissues and give an example of each as I understand them. Epithelial Connective Muscle Nervous Skin Intestines Internal organs Glands Bone Cartilage Adipose Blood Skeletal muscle (voluntary) Smooth (involuntary) Cardiac (involuntary Brain Spinal cord Nerves Example The outer body is covered in epithelial skin this helps protect against infection keeping germs out and all of our blood and muscle tissue on the inside. Outer skin on the body. This connects the bones to each other holding them together while cartilage reduces friction between bones. The femur and the patella are connected to the tibia and fibula. This consists of muscle that can contract and relax and keeps the skeleton attached to the body. The heart is an involuntary muscle that beats to circulate blood around the body. This type can transmit messages to the brain and from the brain to the rest of the body to warn of pain and for movement.(touching) Part B (iii) Explain the difference between benign and malignant tumours? I will now explain the difference between benign and malignant tumours and their different effects on the body and how they affect us. Tumours are cells that escape from their normal function and multiply out of control. They then form a lump known as a growth or a tumour. (Class notes 2015) Benign A benign tumour is not cancerous and does not spread cancer to the rest of the body it is an isolated growth usually grows in size and can put pressure on the area it’s growing in. The benign tumour can be dangerous if it grows on the brain although it’s not cancerous it can continue to grow in size and put pressure on the brain and lead to major problems. Malignant All malignant tumours are cancerous and can spread through the body causing secondary tumours or metastases. Malignant tumours spread through the blood and lymphatic system around the body. Some malignant tumours can spread very quickly and aggressively to other parts of the body even though the primary tumour may still be small while sometimes they can grow slower and not spread as quickly. Through research it has become clear that malignant brain tumours are the most aggressive and have the ability to spread to the spine and other parts of the body. Although malignant tumours are treatable by surgery to remove the tumour and also may require a follow up treatment of radiotherapy and chemotherapy to rid the body of anymore cancerous cells malignant tumours can return.(nhs.uk 2015) Part C (ii)Explain the structure and function of each element of the urinary system? The function of the urinary system is to clean the body of waste products and excess fluid and to also produce a hormone controlling at the rate red blood cells are made and the enzyme for regulation of blood pressure. Structure Function Kidney The kidney is a bean shaped organ that we have two of containing around 1 million nephrons in each kidney They are around 11cm long and 6cm wide weighing 150g. Kidneys are inside a membrane known as the renal capsule to protect it from trauma and infection. There are two main areas the renal cortex and the renal medulla. The function of the kidney is to clean and filter your blood to also recycle fluids and nutrients required by the body and produce urine for excretion. Ureter The ureter is around 12 inches long and connects kidneys to the bladder it’s made up of muscular tissue that contracts and also contains mucous to help prevent infection. The function of the ureters is to carry the urine from the kidneys down to the bladder. Bladder The human bladder is a hollow sac for storing urine it is comprised of three layers of smooth muscle and also coated with a mucous membrane and located in the pelvic area. The bladders function is to store the urine. When the walls of the bladder contract this results in urination. The normal bladder can hold approx. 470ml of urine. In the bladder we have an internal sphincter which relaxes voluntarily to expel urine. Urethra This is a tube that connects the bladder to the outside of the body. The function of the urethra is to carry the urine from the bladder to the outside of the body it’s longer in men than women. Part C (iii)Draw the structure of a Nephron and explain how it produces urine? Below I will draw the structure of the nephron and explain how the nephron produces urine to rid the body of waste fluids. We do not realise how important it is to dispel urine and how important it is to survive. Each kidney contains about 1 million nephrons these are the filtration system for the body to clean the blood and expel waste and reabsorb nutrients. Filtration in the Bowman’s capsule. Blood travels into the kidneys by the afferent arterioles. These are small blood vessels that turn in to the glomerulus. Meshes of capillaries that are surrounded by the glomerular are also known as the Bowman’s capsule. The blood in these capillaries are under pressure and the capillary walls can let water and other materials through into the capsule. The capsule is a gathering point for the waste products of the blood. Although it has collected other materials that are not waste and shall be absorbed by the nephron as they pass through. (An introductory guide to anatomy and physiology (Louise Tucker) 4th edition) Re-absorption in the convoluted tubule. When the filtered materials are collected by the capsule they move into a system of twisted tubes that are known as convoluted tubules. The tubes that flow away from the bowman’s capsule are the proximal convoluted tubules. These flatten out to form a long loop, called the loop of Henle which flows to the medulla and back to the cortex. Lastly there is more twists called the distal convoluted tubules This is where the reabsorption takes place in these tubules. The cells in the lining can absorb any water, ions and water that the body requires and shouldn’t be disposed of as waste. Only 1% of liquid that travels through the Bowman’s capsule is expelled as urine all the rest is reabsorbed. (An introductory guide to anatomy and physiology (Louise Tucker) 4th edition) Collection in the pelvic calyces This is where the nephron flattens out into a straight collecting tube in the medulla. These tubes form a collection called the pyramids of the medulla the tops of these travel up to the renal pelvis. These branches of the pelvis attach to the tops of the pyramids and gather the waste liquid. It’s the funnelled back towards the pelvis and then empties into the ureter and then can travel to the bladder and down to the urethra to be expelled as urine. (An introductory guide to anatomy and physiology (Louise Tucker) 4th edition). (iv)Name and explain three diseases /disorders which affect the urinary system? Kidney stones These are solid stones which are made up from deposits from substances that are found in urine. They form and are found in the renal pelvis, ureters and the bladder they are very sore on the patient and sometimes require surgery for removal or can be broken down with laser treatment and then passed in the urine. Incontinence This is involuntary defecation or urination but mainly urination that is more common in the elderly, pregnant women or women that have had babies. It is the involuntary leaking of urine and also happens from sneezing or coughing or sometimes the bladder may be full and you may not make it to the toilet in time. It is very embarrassing for the people who suffer with it. Urethritis This is an inflammation of urethra and causes painful urination. This is the tube that carries the urine from the bladder to be expelled by the body. It is a bacterial infection and causes discomfort when urinating it can burn the sufferer when dispelling urine and it may cause discharge also. Though more common in women due to women having a shorter urethra than men. Bibliography (An introductory guide to anatomy and physiology (Louise Tucker) 4th edition) (Class notes 2015) (clevelandclinic.org 2015) (healthline.com 2015) (nhs.uk 2015) (webmd.com 2015)

Tuesday, November 12, 2019

Title Analysis of Everything that Rises Must Converge By Flannery OConnor :: essays research papers

Literally converge means "to tend toward or approach an intersecting point." But I believe that word's meaning especially in literature changes, or even contains two different meanings. So in the story "Everything that Rises Must Converge" by Flannery O 'Connor converge affects the title but has different meaning. The title means that the past is nothing and the present is more important. Not only that, but everything will return as God made as the time goes by. First of all, the story was written during the time when slaves were emancipated and all of the blacks fought for their own rights and freedom. So the social flow and especially the rights of both races turned out to be "Normal"and "Equal" now. However the author shows that the reaction of discrimination still exists inside the white people and through the actions of Julian's mother. Julian's mother keeps talking about Julian's grandfather who had a lot of slaves and a humongous fortune. However, this was a very dangerous thought at that time of the story, because the black had achieved equality an they were all thinking about equality. The thought led Julian's mother to get hit by a black woman who had the same hat as that of Julain's mother. Her actions of superiority and her action of trying to give the black woman's son a penny provoked the black woman to slap Julian's mother is the face, since in olden days many whites used to give all the young blacks a penny, and reminded the black woman of discrimination. The author, in contrast, also tries to show the equality of two races through Julian himself and his thoughts. When Julian sees his mother wearing the same hat as one of the black woman, he says that the black woman looks better in the hat. Not only that, he tries to engage in conversation with a black man to show the black's wise. In this way, Julian tries to teach his mother that now it is not time for difference but equality, and her thoughts about those blacks should be changed to fit in with the society. Not only that, but the author also shows equality with the backgrounds of the story. Julian graduated from university and his mother is an heir of rich family, yet he is still to-be-a writer, he is poor and has no job at the moment and is desperately in need of money because of his mother's illness. Title Analysis of Everything that Rises Must Converge By Flannery O'Connor :: essays research papers Literally converge means "to tend toward or approach an intersecting point." But I believe that word's meaning especially in literature changes, or even contains two different meanings. So in the story "Everything that Rises Must Converge" by Flannery O 'Connor converge affects the title but has different meaning. The title means that the past is nothing and the present is more important. Not only that, but everything will return as God made as the time goes by. First of all, the story was written during the time when slaves were emancipated and all of the blacks fought for their own rights and freedom. So the social flow and especially the rights of both races turned out to be "Normal"and "Equal" now. However the author shows that the reaction of discrimination still exists inside the white people and through the actions of Julian's mother. Julian's mother keeps talking about Julian's grandfather who had a lot of slaves and a humongous fortune. However, this was a very dangerous thought at that time of the story, because the black had achieved equality an they were all thinking about equality. The thought led Julian's mother to get hit by a black woman who had the same hat as that of Julain's mother. Her actions of superiority and her action of trying to give the black woman's son a penny provoked the black woman to slap Julian's mother is the face, since in olden days many whites used to give all the young blacks a penny, and reminded the black woman of discrimination. The author, in contrast, also tries to show the equality of two races through Julian himself and his thoughts. When Julian sees his mother wearing the same hat as one of the black woman, he says that the black woman looks better in the hat. Not only that, he tries to engage in conversation with a black man to show the black's wise. In this way, Julian tries to teach his mother that now it is not time for difference but equality, and her thoughts about those blacks should be changed to fit in with the society. Not only that, but the author also shows equality with the backgrounds of the story. Julian graduated from university and his mother is an heir of rich family, yet he is still to-be-a writer, he is poor and has no job at the moment and is desperately in need of money because of his mother's illness.

Sunday, November 10, 2019

When the CEO’s Personal Crusade Drives Decisions

The DM Bicycle Company (DMBC) had finally found itself with record hitting orders however, Gino Duncan DMBC’s CEO made it a point in the company’s budget meeting that a majority of the expected revenues will be used for the company’s new Corporate Social Responsibility (CSR) program focusing on Batten disease. This decision has been met with a lot of negative feedback from everyone in the company, they all believe that Gino wants to focus his CSR efforts on finding a cure for his daughter’s disease and that he does not have the company’s best interest in his actions.Carolyn Bridges, DM Bicycle Company’s HR director has to make it a point to set Gino straight. First and foremost, Carolyn needs to get more people on her side to be able to convince Gino but, considering that a number of employees from Jim Mitner, DMBC’s CFO to some of the front liners of the company, have the same concers. Carolyn, as the HR director she is in charge of e mployee morale, development and compensation should act as the spokesperson and representative of the workforce.She should confront Gino about how the employees feel about: (1) Gino prioritizing the budget on a CSR project to find a cure for his daughters disease which is backed up by his decision to set their current CSR program â€Å"Ride for Life†, a hard worked for program which had successfully raised employee morale and company public relations; on hold, (2) if participation in the new CSR will affect their evaluation and promotion, (3) and the scare of not having a CEO totally on board for the growth and benefit of the company.If left unattended the company might find employee morale falling and productivity down at a time the company needs a well-oiled workforce to meet the record rate demands it is currently faced with. Carolyn needs to make it a point that we keep employee morale high at this very critical transition point of the company.Moreover, Carolyn has to get others like Jim Miniter, DMBC’s CFO, and Gino’s close friend help come on her side to convince Gino that the company should prioritize improving the company’s financial position instead of spending it on noble causes because it has just gone through 3 tough years financially, they are in no position to spend most of its money in a CSR effort which will also give little gains to the company not like what â€Å"Ride for Life† has done for the DMBC.If all of the plans fail to convince Gino Carolyn should escalate the issue as the spokesperson of the workforce to the Board of Directors who have the power to overrule Gino’s decision in what should be the parameters of the company’s CSR they will implement. Moving forward, the CSR policies should not be for the CEO to decide but, something that is agreed upon by each department and agreed upon by the Board of Directors to make sure that we do not get into an issue of conflict of interest like thi s again.

Friday, November 8, 2019

Free sample - Participative Leadership. translation missing

Participative Leadership. Participative LeadershipParticipative Leadership The purpose of this paragraph is to analyze Rok’s article â€Å"People and skills Ethical context of the participative leadership model: taking people into account† (2009). In this article, Rok states that participative leadership is a leadership that involves employees across levels of the hierarchy in decision-making. Participatory systems allow employees and external strategy, protects organizational responsiveness, and holds the managers accountable. Rok also states that it is possible for employees to participate, and when they do participate they see the whole system as one with equal opportunities for all, as a system that is more fair (2009, p. 468). Spreitzer claims that Participative Leaders expect from their subordinates to create and implement various decisions. They might seek from employees to participate in making important decisions and to evaluate others’ ideas or points of view. They might show more tolerant behavior to their employees when it comes to differences in the organization, because they know those differences can upgrade and bring better quality to making decisions. (2007, p. 1090). Bainbridge supports Speitzer, claiming that Participative Management style is a style that requires involvement of employees by â€Å"creating formal mechanisms through which employee voices can be heard† (1996, p. 25) by the managers that make decisions and, sometimes, by letting employees to state their opinion in the making of decisions. Participatory style might lead to greater job satisfaction, which, combined with the flexible work rules, results in a greater intensity of effort from that workers are willing to invest when dealing with tasks (1996, p. 25). Kahai also claims that a participative leader would encourage his followers to contribute when the problem-solving situation occur, without instructing any directions on how to approach the task that needs to be solved (et al. 2004, p. 72). Participative Leadership encourages involvement and participation of employees in making decisions related to the work of an organisation. They are more tolerant to opinion-differences and can provide employees with greater job satisfaction. Directive Leadership The purpose of this paragraph is to analyze Kahai’s article â€Å"Effects of Participative and Directive Leadership in Electronic Groups† (2004). In this article, Kahai states that the directive leaders present themselves as the ones in charge during solving problems and provided, and gave the directions to participants. Directive leadership improves performance by supporting participants to focus on relevant aspects of a problem (2004. p. 94). The structure that directive leader provided was relevant for keeping participants focused on relevant aspects of the tasks when the task was less structured (2004, p. 96). Andrews has also suggested that directive leaders make decisions, they allocate resources and direct action of their employees in order for them to complete the task (1998, p. 131). This type of leader can be related to traditional notions of a transactional leader (1998, p. 133). Pearce have stated that this type of leadership relies on power of the position (legitimate power). Directive leaders often use directions, give commands and use intimidation as main mechanisms to control subordinate behavior (2003, p. 275). He has, also, claimed that directive leaders initiated activities within the group, organized their activity, defined how the work has to be done, established clear and precise communication, supports achievement of a goal, assigned tasks to employees, suggested some views to the problems, and coordinated activities of subordinates (2003, p. 277). Directive Leadership excludes employees from decision-making process and determines how the work has to be done. This type of leadership should be preferred when tasks are less structured and when participants need to focus on relevant aspects of a problem. Entrepreneurial Leadership The purpose of this paragraph is to analyze Fl?istad’s article â€Å"Entrepreneurial Leadership† (1991). In this article, Fl?istad states that the entrepreneurial culture is a creative culture, which care about their employees, and this culture recognizes and supports employee's individual capabilities and talents. Instead of deciding what others must do, the task in this less pyramidal, organisation is under the influence of circumstances. Organisation supports employees' active participation in creative processes, and it allows employees to demonstrate and achieve their maximum (1991, p. 30). The group presents itself with several alternative ideas and solutions between which to decide (1991, p. 31). Prabhu suggests entrepreneurial leaders might have a mission that is the social change and development of their client group. These leaders are considered to have high levels of emotional energy, which can be seen in the persistence shown by them. They are capable of withstanding social censure, they are sensitive to feelings of others, can develop clear organisational vision, can develop confidence in employees, can think creatively, and they can work for long periods (1999, p. 142,143).   Peters have stated that entrepreneurial leader has an influence on the way employees evaluate job as finally only they are responsible to motivate employees (2005, p. 576). Ng and Thorpe stated that Entrepreneurial Leadership might be helpful to some organizations to grow and survive under family control (2010, p. 457). Entrepreneurial Leadership is committed welfare of their employees. It recognizes and supports employee's individual capabilities and talents, supports employees' active participation in process of decision-making and encourages employees’ creativity when dealing with tasks. References Andrews, J.P., Field, R.H.G. (1998). Regrounding the concept of leadership. Leadership Organization Development Journal 19/3, pp. 128–136 Bainbridge, S. M. (1996). Participatory Management within a Theory of the Firm. Available at SSRN: Fl?istad, G. (1991). Entrepreneurial Leadership. Leadership Organization Development Journal, Vol. 12 No. 7, 1991, pp. 28-31, Gretchen Spreitzer (2007). â€Å"Participative Organizational Leadership, Empowerment, and Sustainable Peace†, Journal of Organizational Behavior, Volume 28, Issue 8, pages 1077-1095 Kahai,   S.S., Sosik, J.J., Avolio, B.J. (2004). Effects of Participative and Directive Leadership in Electronic Groups. Group Organization Management   29: 67 Ng, W., Thorpe, R. (2010).Not another study of great leaders Entrepreneurial leadership in a mid-sized family firm for its further growth and development. International Journal of Entrepreneurial Behaviour Research Vol. 16 No. 5, pp. 457-476 Pearce, C.L., Sims Jr, H.P., Cox, J.F., Ball, B., Schnell, E., Smith, K.A., Trevino, L. (2003). Transactors, transformers and beyond A multi-method development of a theoretical typology of leadership. Journal of Management Development Vol. 22 No. 4, pp. 273-307 Peters, M. (2005). Entrepreneurial skills in leadership and human resource management evaluated by apprentices in small tourism businesses. Education à ¾ Training Vol. 47 No. 8/9, 2005 pp. 575-591 Prabhu, G.N. (1999). Social entrepreneurial leadership. Career Development International 4/3, 140–145 Rok, B. (2009). People and skills Ethical context of the participative leadership model: taking people into account. Emerald Group Publishing Limited, Vol. 9 No. 4 2009, pp. 461-47

Wednesday, November 6, 2019

Essay about Advertising and Job

Essay about Advertising and Job Essay about Advertising and Job Business introduction the attributes needed by a person to perform a job for example, personality type, education and qualifications and experience. A person specification is different from a job description because the person specification describes the person needed for the job, it can help to decide the most suitable candidate whereas the job description describes what you have to do for the job. employees that they may recruit. A job description is fundamental to any business because it allows the business to set expectations so staff duties are met in turn leading to the vision of the business being met. Next is a major fashion retailer in the current market and so one of the main things they’ll be looking for is people who have a passionate interest in the world of fashion Impatient unit Size and Scale Tesco is an international company Job adverts Job adverts are created so that suitable candidates are attracted to a job position, in order to recruit suitable candidates job adverts usually include: Details of the business (name, brand, location) An outline of the job Any experience and qualifications that are required Application process (how to apply, deadline) A good job advert is likely to include an accurate description of the job and its requirements. It will have honest and true information about the job and business and will give a positive feel to potential employees. The information in the job advert should also be relevant for example, giving information that the applicants need to know at the first stage of the recruitment process such as, qualifications and shift hours. The choice of medium used to advertise the job depends on the type of job that is being advertised for example, if it is a senior job it might be advertised in a national newspaper or specialist magazine (the Economist, BusinessWeek). If it is a job that requires less skill than one of a senior job than this may be advertised in a local newspaper. Advertising in a local newspaper costs significantly less than advertising in a national newspaper or television. Another medium of advertising is online. Many business advertise job positions online as the internet is widely used. Next also post job positions online, they do this a number of ways: Through job sites where job adverts are posted Through their own website where they post current vacancies that are

Sunday, November 3, 2019

Willa Cather Research Paper Example | Topics and Well Written Essays - 1500 words

Willa Cather - Research Paper Example This isolation deprives him the sound of his violin, understanding of his son and keeps him away from his homeland. This deprivation makes Peter feel that suicide is the only solution to his desperation (Willa Cather 11). In Cather’s story, Peter was an immigrant from Bohemia who had settled with his wife and son Anton in Nebraska. Peter was one time a second violist in a Prague theatre, which makes him unable to forget the good days he had at the theatre. He recalled how he used to wear a coat every evening and always had enough alcohol to drink. Later, while still working as a violinist, his bowing arm became partially disabled due to stroke paralysis. This made him quit his job and migrated to America. Peter had a strong believe that he would find a better world to stay. In America, he shared with other European emigrants, and it reached a time when he realized that the barren plains of Nebraska had a different story to tell. In America, he became feckless and was unable to support his own living because of rejecting hard labor. He also became separated from his son (Willa Cather 12). His son Anton represented the second generation of American immigrants. He regarded America as home place, but his father, Peter regarded it as hostile land. Peter’s son was forced to work by material success and forced his father to sell his violin. On the other hand, the story portrayed Peter as a more romantic person, which made him unsuitable to the actuality of the silent plains where there were no great emotions. To Peter, the violin helped remember his life in Bohemian by recalling on the feelings and memories he had while performing on stage. Despite the fact that Peter could not play the violin anymore, he still reflected on the touch he once experienced and the beauty of playing the violin. Peter’s hunger for playing the violin was further amplified when he listened to music, which reminded him of what he experienced daily (Willa Cather 14). While , in Nebraska, Peter’s urge for real experience changed into greed. After his final unsuccessful effort to play the violin he committed suicide. However, before he shot himself, he destroyed his violin to prevent his son Anton from selling the violin. When committing suicide Peter still believed that the world of the unattainable was still within his reach and by committing suicide he would preserve the joy he found in playing the violin. The story points out that Peter had died many times while in the Prague theatre, but his death in Nebraska was the irreversible one. However, the story provides further evidence that suggested that Peter just accepted his defeat (Willa Cather 17). Ardessa by Willa Cather The short story Ardessa by Willa Cather was published in 1918. It narrates of a woman; Ardessa, who worked for The Outcry, which was a weekly magazine. The story describes Ardessa as who was not young, and her looks were not beautiful. She is also described as a woman who ha d good manners and was insinuatingly feminine. Her employer was an immigrant from the west who had engaged in several contradictory issues before becoming the proprietor and editor of the weekly magazine. The employer came into New York and bought a highly respectable publication and made it magazine of protest that was in high demand. The

Friday, November 1, 2019

Sexual abuse Research Paper Example | Topics and Well Written Essays - 750 words

Sexual abuse - Research Paper Example As such, sexual abuse comes in many different forms and can effect a variety of people. Rape and sexual assault, which are non-consensual, forced sexual behaviors, are the most common forms of sexual abuse and can be found in schools, homes, workplaces, on the streets, and even in churches. Rape is the act of forcing another person to have sexual intercourse with them; sexual assault covers a much broader category of behaviors, including flashing, indecent exposure, and torture of another in a sexual fashion. Inappropriately touching or fondling someone else is also a commonly seen type of sexual abuse. Sexual abuse can also be a verbal matter. When some says sexually suggestive statements to anybody, whether to a child or another adult, and the other person disapproves or is offended by what was said, it constitutes as sexual abuse. Calling someone a derogatory name, especially those that specify a gender or a crude sexual suggestion, is called sexual harassment, which is also consi dered to be a type of sexual abuse. ... Other occurrences of child sexual abuse also include forcing a child to look at pornography or using a child to produce what is known as child pornography. When a child is pressured, or even simply just asked, to engage in any sort of sexual activity, they are being subjected to sexual abuse. Since all children are under the age of eighteen are considered to be under the age of consent, even if a sixteen-year-old were to give an adult permission to engage in sexual acts, that adult can still be held responsible for child sexual abuse. The consequences on the victim of sexual abuse can be devastating and permanent, especially if the victim was sexually abused as a child, as the ramifications can continue well into adulthood. When a child is sexually abused, they face many identity issues, such as feeling guilty or blaming themselves about the abuse, which are very common responses if the child was sexually abused by a close family friend or a relative. Sexually abused children have th e ability of developing post-traumatic stress disorder or borderline personality disorder as they enter adulthood; furthermore, â€Å"victims of child sex abuse are over six times more likely to attempt suicide and eight times more likely to repeatedly attempt suicide (Dinwiddie & Heath).† Many teenage victims of sexual abuse become depressed and resort to self-injury as a physical outlet to cope with the feelings associated with the abuse. Additional ramifications of child sexual abuse on the victim as they enter adulthood include alcoholism, anxiety, and antisocial behavior. They become paranoid and develop trust issues that often lead them to experiencing further abuse. Similarly, many victims can also become prone to future

Wednesday, October 30, 2019

Integration question Assignment Example | Topics and Well Written Essays - 1000 words

Integration question - Assignment Example While the basic fundamentals of marketing relating to the process of value creation, value communication, value distribution and value capture essentially remains the same, it can be increasingly said that the application of the processes has changed a lot. Various forms of marketing have emerged with the evolution of technology sponsored platforms, which enhances and multiplies the power of marketing. The secret to marketing still surround the process of retaining existing customers, while going for acquisition of new customers by creating as well as enhancing the demand for products and services, while making the consumers and clients of their enhanced and ever evolving needs. The process of introduction of the US Consumer Bill Of Rights in the year 1963 enhanced the power of consumers by providing the right to information, safety, and choice as well as consumer voice. This led to the emergence of a consumption pattern, where consumers more increasingly focused on the process of ac quisition of materialistic goods. This significantly led to the development of a hyper consuming consumer behavior which contributed towards the development of a significant level of disconnectedness amongst the individuals. This significantly contributed to the development of a consumer attitude which is increasingly looking for more substance and more meaning to their demands. (Euro RSCG Worldwide, 2010b) Lazer in his paper in the year 1969 increasingly highlighted the fact that the marketers were more involved and more interested with the societal and lifestyle trends of the American hyper consuming consumers and this had led to the high level focus on the marketing for the purpose of influencing the consumer behavior with regards to particular products and services. Lazer also increasingly highlighted that the culture of hyper consumption that was existent in the developed countries like America was supposed to spread to other developing and emerging economies and countries, irr espective of the differences existing in terms of culture (Lazer, 1969, p.5). However, in the recent times, there have been massive changes with regards to the macro factors affecting the globe. The world economy has seen a tremendous amount of turmoil, owing to the bust of the housing bubble in the United States in the year 2008, and the simultaneous collapse of Lehmann Brothers, which pushed the world in the brink of an economic catastrophe. As a direct effect of the slowdown around the globe, which was planted by the financial crisis in the US, it can be increasingly said that the organizations around the world embraced the process of downsizing of staff in an attempt to cut down on organizational spending and attempting to sport a more leaner look. As a result of massive job cuts in the advanced Western economies, the consumers in the developed countries experienced a change in consumer behavior. The consumers of advanced countries, owing to the financial crisis, responded in a very significant manner for the purpose of overcoming the financial credit crunch around the world. They became more and more aware of their basic needs and wants, while attempting to curtail

Monday, October 28, 2019

Online Dating Service and Long-term Relationship Essay Example for Free

Online Dating Service and Long-term Relationship Essay In the last couple of weeks, eHarmony, a dating website that promises to help you find a long-term relationship for a relatively modest monthly subscription fee, has been offering a free trial: 10 days of free communication. This marketing campaign is designed to attract new customers and convert some of the existing ones to become paying members (currently it claims more than 20 million registered users). This seems like a reasonable growth strategy: more paying customers will help eHarmony grow and improve its bottom line. As with any platform business, eHarmony relies on having lots of people in its database. Having more people to choose from makes it more likely that the site will find a good match. Clearly, offering a free trial period is a good way to attract more people to the site. But in fact, for reasons my colleague Misiek Piskorski and I study (pdf), it may not be good for eHarmonys business. eHarmony is not your usual online dating site. Unlike Match. com or OkCupid, users do not get to browse tons of profiles to see if there is someone they might like. Instead, eHarmony does the choosing for you, sending you a limited number of compatible matches — candidates the sites proprietary algorithm thinks will make a good match. The company also differs because it aims at people who are looking for long-term relationship or even marriage, not those who look for casual dating. To successfully match people who are looking for a long-term relationship, eHarmony needs not just a lot of people in their database, it also needs people who are ready for a long-term relationship. This seems self-evident, but cluttering up the site with those looking for something else will increase the noise-to-signal ration and make matching harder. In its everyday business, eHarmony does an excellent job by discouraging potential customers who may not be so serious about dating. They ask potential members to complete a very long questionnaire of more than 250 questions. And if the answers suggest that you are not serious enough, they reject you. eHarmony also charges more than Match. com — up to a 25 percent premium. As a result, only people who really care about establishing a long-term relationship will end up at the site. If the value youre offering your customers rests on exclusive membership of similarly minded relationship seekers, what happens if you make it easy for others to get in for a while? You might get a lot of people who dont care that much about a serious relationship, or who are looking for a different product, like a quick adventure. When such people roam around your site, they create a negative externality for your core members, who may discover that its more difficult to find a long-term relationship — the very service they had paid a premium to get. In a nutshell, when you lower the barriers to entry, you threaten your core value proposition to your most valuable customers. So promotion strategies that work well for Match. com or other platforms — like job-hunting sites — may be dangerous for eHarmony, as they may unintentionally undermine the sites core value proposition. Fortunately, eHarmony didnt really get it wrong. It has instituted a number of safeguards that prevent not-so-serious people from getting on the site even during the free trial. People who want to try the site for 10 days still need to complete the long questionnaire, and may still be rejected if their answers suggest they are not serious enough. Only after jumping this major hurdle can the potential members enjoy the free trial. And if they are not serious enough to pay the membership fee after the 10th day, they will exit the pool of potential matches. This tension between a seemingly natural marketing tactic and a companys value proposition may not be obvious, but it does affect many companies that operate platforms similar to that of eHarmony. Increasing the size of your tent isnt always in your companys best interest. It pays to ask, Who is your customer and what product do they want from you?