Integration question Assignment Example | Topics and Well Written Essays - 1000 words

Integration question - Assignment Example While the basic fundamentals of marketing relating to the process of value creation, value communication, value distribution and value capture essentially remains the same, it can be increasingly said that the application of the processes has changed a lot. Various forms of marketing have emerged with the evolution of technology sponsored platforms, which enhances and multiplies the power of marketing. The secret to marketing still surround the process of retaining existing customers, while going for acquisition of new customers by creating as well as enhancing the demand for products and services, while making the consumers and clients of their enhanced and ever evolving needs. The process of introduction of the US Consumer Bill Of Rights in the year 1963 enhanced the power of consumers by providing the right to information, safety, and choice as well as consumer voice. This led to the emergence of a consumption pattern, where consumers more increasingly focused on the process of ac quisition of materialistic goods. This significantly led to the development of a hyper consuming consumer behavior which contributed towards the development of a significant level of disconnectedness amongst the individuals. This significantly contributed to the development of a consumer attitude which is increasingly looking for more substance and more meaning to their demands. (Euro RSCG Worldwide, 2010b) Lazer in his paper in the year 1969 increasingly highlighted the fact that the marketers were more involved and more interested with the societal and lifestyle trends of the American hyper consuming consumers and this had led to the high level focus on the marketing for the purpose of influencing the consumer behavior with regards to particular products and services. Lazer also increasingly highlighted that the culture of hyper consumption that was existent in the developed countries like America was supposed to spread to other developing and emerging economies and countries, irr espective of the differences existing in terms of culture (Lazer, 1969, p.5). However, in the recent times, there have been massive changes with regards to the macro factors affecting the globe. The world economy has seen a tremendous amount of turmoil, owing to the bust of the housing bubble in the United States in the year 2008, and the simultaneous collapse of Lehmann Brothers, which pushed the world in the brink of an economic catastrophe. As a direct effect of the slowdown around the globe, which was planted by the financial crisis in the US, it can be increasingly said that the organizations around the world embraced the process of downsizing of staff in an attempt to cut down on organizational spending and attempting to sport a more leaner look. As a result of massive job cuts in the advanced Western economies, the consumers in the developed countries experienced a change in consumer behavior. The consumers of advanced countries, owing to the financial crisis, responded in a very significant manner for the purpose of overcoming the financial credit crunch around the world. They became more and more aware of their basic needs and wants, while attempting to curtail

Online Dating Service and Long-term Relationship Essay Example for Free

Online Dating Service and Long-term Relationship Essay In the last couple of weeks, eHarmony, a dating website that promises to help you find a long-term relationship for a relatively modest monthly subscription fee, has been offering a free trial: 10 days of free communication. This marketing campaign is designed to attract new customers and convert some of the existing ones to become paying members (currently it claims more than 20 million registered users). This seems like a reasonable growth strategy: more paying customers will help eHarmony grow and improve its bottom line. As with any platform business, eHarmony relies on having lots of people in its database. Having more people to choose from makes it more likely that the site will find a good match. Clearly, offering a free trial period is a good way to attract more people to the site. But in fact, for reasons my colleague Misiek Piskorski and I study (pdf), it may not be good for eHarmonys business. eHarmony is not your usual online dating site. Unlike Match. com or OkCupid, users do not get to browse tons of profiles to see if there is someone they might like. Instead, eHarmony does the choosing for you, sending you a limited number of compatible matches — candidates the sites proprietary algorithm thinks will make a good match. The company also differs because it aims at people who are looking for long-term relationship or even marriage, not those who look for casual dating. To successfully match people who are looking for a long-term relationship, eHarmony needs not just a lot of people in their database, it also needs people who are ready for a long-term relationship. This seems self-evident, but cluttering up the site with those looking for something else will increase the noise-to-signal ration and make matching harder. In its everyday business, eHarmony does an excellent job by discouraging potential customers who may not be so serious about dating. They ask potential members to complete a very long questionnaire of more than 250 questions. And if the answers suggest that you are not serious enough, they reject you. eHarmony also charges more than Match. com — up to a 25 percent premium. As a result, only people who really care about establishing a long-term relationship will end up at the site. If the value youre offering your customers rests on exclusive membership of similarly minded relationship seekers, what happens if you make it easy for others to get in for a while? You might get a lot of people who dont care that much about a serious relationship, or who are looking for a different product, like a quick adventure. When such people roam around your site, they create a negative externality for your core members, who may discover that its more difficult to find a long-term relationship — the very service they had paid a premium to get. In a nutshell, when you lower the barriers to entry, you threaten your core value proposition to your most valuable customers. So promotion strategies that work well for Match. com or other platforms — like job-hunting sites — may be dangerous for eHarmony, as they may unintentionally undermine the sites core value proposition. Fortunately, eHarmony didnt really get it wrong. It has instituted a number of safeguards that prevent not-so-serious people from getting on the site even during the free trial. People who want to try the site for 10 days still need to complete the long questionnaire, and may still be rejected if their answers suggest they are not serious enough. Only after jumping this major hurdle can the potential members enjoy the free trial. And if they are not serious enough to pay the membership fee after the 10th day, they will exit the pool of potential matches. This tension between a seemingly natural marketing tactic and a companys value proposition may not be obvious, but it does affect many companies that operate platforms similar to that of eHarmony. Increasing the size of your tent isnt always in your companys best interest. It pays to ask, Who is your customer and what product do they want from you?

Analysis of Sam Spade Essay -- sexual maturity, masculinity, film

There a many definitions of masculinity and those definitions are heavily influenced by culture, environment, media, and the child’s parents. When young men start to reach their sexual maturity, they have to create their own definition of what it is to be a man. The idea of masculinity creates a lot of questions, because there is no resource that will give a young male the answer. Due to this, young males learn what it is to be a man from a grab bag of possibilities. Eventually, the young male will have accumulated traits, appearances, behavior, and so on that defines what it is to be a man. With a new sense of self, the young male transforms into his idea of masculinity. In the Maltase Flacon, masculinity is defined through the actions of Sam Spade whom demonstrates the masculine principals of making his achievement of alpha male status a top priority, aggressive behavior, avoiding being feminine, homophobic, and restriction of his emotions (Meek) through his interaction with several characters throughout the film. Through out the film, Sam Spade has a constant need to prove to himself and other people around him that he is an alpha male. This need is triggered when Sam Spade feels intimidated or challenge by another male. Sam Spade’s alpha male status is challenged when he is taken at gunpoint by Wilmer Cook to see Kasper Gutman. Sam quickly rises to the challenge and manages to take Wilmer’s guns away from him (Falcon). Considering that the gun is a phallic symbol, one could interpret that when Sam took away Wilmer’s guns he symbolically took away Wilmer’s masculinity as punishment for challenging his alpha male status. Sam’s action of emasculating Wilmer inflates his ego and reinforces his masculinity though his achievem... ...ith several characters throughout the film. This particular definition of what it is to be a man is presented to the public in the form of media. It is possible that this film could serve as a guide for how young men of the past, present, or even future should behave in order to be considered a man. In this film, the femme fatale sexuality is censored, but the ideals that acting violently towards people who are homosexual, constantly fulfilling a need to achieve dominance through aggressive and violence behavior is the cultural norm of what it is to be a man. This film demonstrates people acceptance of this behavior and acts as propaganda. Works Cited Meek, Dr. Will. Psychology of Men. Ed. Dr. Will Meek. N.p., n.d. Web. 10 Dec. 2013. . The Maltese Falcon. Dir. John Huston. 1941. Warner Bros., 2000. DVD-ROM.

She’s a Dreamer – Creative Writing

I glanced over my shoulder and felt a presence lurking, looming behind me. I sniffed and for that one moment my worries flew away. Candy floss. It smelt of a sweet, soft, sugary treat that my sisters and I only received on special occasions. I heard a swear word and turned around to find a group of ‘tough' boys behind me, they were speaking in low, deep, gruff voices. I listened in, making sure I wasn't being too obvious. They were chatting about the new roller coaster here at the theme park. The terrifying ride was called The Evaporator; it lasted only seconds but it went up, down, upside down and all around. I glanced up noticing the bloody red sign hovering above a crowd of innocent children and teenagers with a few adults among them. Should I risk going on a roller coaster for the first time in my life, without my mother by my side or should the public around me, mostly consisting of my high school peers, witness me going on the babyish rides with my sisters? I shook my head at the thoughts trekking through my mind and through the corner of my right eye saw my little sister, Lucy almost reading my mind and shaking her head and telling me â€Å"No, No. † But something was telling me the opposite â€Å"Yes, Yes. I nodded my head without any hesitation and I saw the upset on her face. She stomped her feet in protest and I dropped her clutching hand from mine. She glanced at me, her older sister not doing as the little one says, and teardrops dribbled down her cheeks falling of the end of her chin. I had to make this accomplishment, for me. If I had got to the age of 50 and still not boarded a roller coaster carriage then I would be so disappointed and angry with myself. My older sister smiled, a smile aimed in my direction and wiped little Lucy's eye with a rough, green paper towel she had in her rucksack. I smiled back but it soon disappeared. I stepped under the sign and took a deep breath as I joined the queue. As we were herded forward like cattle I thought about my life and what point in life I was at. I glanced over my shoulder again and it seemed my life was passing by. I was the rollercoaster. I was going up, down and all around. I saw the birth of my sister, Lucy, then the birth of my youngest sibling, Emily, the divorce of my parents and finally, most recently my father starting his sentence in prison. I blinked my delicate, beautiful blue eyes and I came out of my†¦ daydream. A bloke directly behind me croaked â€Å"What are you staring at? † I turned back around, ignoring the man's remark. As we were travelling toward the track, I clenched my fist and squeezed my eyes shut, for reasons unknown. I took a deep breath and was spinning, spinning, spinning in circles. I heard crashes, which startled me enough for me to come out of my trance. The crashes had happened both in my spell and in reality. The ‘tough' boys I was eavesdropping on earlier were denting the sign advertising the rollercoaster. My focus was drawn to the word evaporator, the word that had remained undented. It was to do with the word evaporate, I knew that, but I was puzzled at the unusualness of the name. There was just a large group of seven in front of me, and then it was my turn I pondered, as I shuffled forward, nearly suffocating the male in front. They were all being loaded on, three per aisle, as I noticed one girl, roughly three years younger than me, gesture for me to come and sit on a spare seat on her aisle. I shook my head, delaying my turn on The Evaporator. But as I did so, I instantly changed my mind, thinking it was better to get it over and done with. But my reaction was too late. A member of staff was already ushering for any two's. I had staggered my turn for just a few more minutes. The carriage noisily started, sped up and disappeared round the corner. I heard screams of happiness and then they were gone. It was finally my turn as a carriage juttered to a halt and a mixed crowd departed, smiled and laughed to each other as they were shown to the photo pick up point. I was piled on with everybody else but when we all had boarded there were still two empty seats in my aisle. â€Å"Any two's, any two's† was starting to get annoying. A large man and his girlfriend I assume squeezed past the threes, fours, fives and sixes. They were looking very smug and ecstatic about skipping part of the queue. The large man who I christened ‘the elephant' instantly plumped himself down next to me, nudging me as he struggled to fit. â€Å"Are you excited girl, are you, girl, girl, are you, are you? † It took a lot of effort but I managed to pull a fake smile and blocked out the distant memory of dad shouting â€Å"Girls! † at my sisters and I. The elephant gave a huge grin and I wasn't too happy at the smell of his breath hitting my face every time the wind blowed. We jerked slowly forward and I grabbed the harness in fear, he noticed my anxiety and squeezed my leg in a flirty way. I screamed inside at the thought of this maybe 30-year old man squeezing a 13-year-olds leg. His girlfriend was even there. He apologised though I knew he didn't mean it. After we had sped up and were experiencing the ups, downs, upside downs and all arounds I turned to my right to look at him hoping the wind wasn't in my direction or his mouth was near me. But he had miraculously disappeared. I blinked thinking my mind was playing tricks on me. But †¦ no. He must have†¦ Thoughts rushed through my head and the only logical one was he'd FALLEN out. But thinking hard enough about it even that wasn't logical. How would he have fallen out? And wouldn't I have heard something? Was he dead? Or was I dead? Spooky thoughts were taking over my mind. I turned to my right, past the empty seat and the elephant's girlfriend looked at me. She didn't see the emptiness of our aisle to start with but then the empty seat caught her eye. I will never forget the look on that lady's face. It was horrific. Horror and fear must have been rushing through her at 1000 miles per hour at least. The things in the background were completely blanked out as I felt one hundred different emotions for this lady. I'd never felt that way, not even when my father had left me. I tried focusing on a different thought, a happy thought, so I turned round trying to see the three behind us. I strained my neck and was in agony when I finally saw the one, not three bodies in the aisle behind. I blinked. My eyes needed a check up; they were seeing weird, freaky, abnormal things. But however many times I blinked there was still the sight of a young innocent girl crying. Tears pouring, rushing down her face. I knew that there was someone at least one more person on that aisle. It was a man, maybe her dad, I thought as the ride progressed. I shut my eyes and wished that that ride would end immediately. The roller coaster drew to an end and I had done it, without my mother by my side. This was a wonderful accomplishment and how my sister would be proud. Little Lucy would be so joyful and pleased her favourite sister was back. Mel, oh how Mel would be so proud for many reasons. She would be tearful and amazed. Emily, Emily would see no difference in the world, just that everyone was happy. When a toddler's family is happy they are happy. Is that right? I think I read it in a book once. As the carriage was getting slower and slower a couple of questions came to my attention. I'd never missed dad, why hadn't I? Mel and little Lucy had, but why not me? I suppose there was an answer to one of the questions. Melanie, being the oldest at 15 would have the clearest and most happy memories of dad. She'd never thought bad thoughts or if she had then she'd never shown them. She was good at covering her emotions and at the right time and the right place; she was good at showing her emotions. But little Lucy she had only been 4 at the time, but I suppose at four you do remember. Those four years of little Lucy's life had probably been the worst. Full of negative memories of dad, times without a good father figure and long distances between them. It's not good that what Lucy remembers is mostly bad or little about dad – she will immediately hate dad or not recognise him if she ever sees him again. That would be awful. I am pleased I have at least some positive memories. I stepped out the carriage and grabbed my bag not noticing how freakily quiet the area was. I ran to the burger bar where Mel had told me they'd be. I looked around squinting and scanning the area. The vision of them not being there will be forever with me. No one was about. I walked up to the kiosk planning to ask a member of staff if they'd seen my sisters. But there was no member of staff. I was scared; where was everyone, there was no one about and I was upset; why would my sisters leave me with no explanation? I looked and looked for maybe three hours not seeing one person anywhere. I hadn't been brave enough to go and look outside the park so I'd completely and purposely not walked past the gates. As I was walking I felt a sharp, ear piercing screaming coming from not a person but from inside me. I'd never felt a similar sensation before. The screaming was of fear and there was a voice; a high toned voice that was saying â€Å"There's something freaky, something real freaky going on here. † As I tried to block out the piercing sound I had a terrifying, terrific, torturing thought that stunned me. Why would I think of such a thing? But that thought went away – thank goodness! – And I thought happier and more realistic thoughts from that point on. Maybe, I'd just been queuing for hours and the park had shut, my sisters would be waiting just outside the gates for me. I wandered the short distance towards the park gates and was surprised to see the gates wide open. I shrugged to myself and nervously walked through the gates not taking into account the sign that said ‘Saturdays Open 24 hours'. The screaming of fear inside me had started yet again. As I turned my head, on the look out, my eyes swivelled trying to see through the darkness of that winter Saturday afternoon and the darkness and gloominess of the situation. I spotted an empty bench, which I persuaded myself to sit on. After I had sat down I had a sudden rush of tiredness and as it got the better of me my head hit the cold, hard, wet, brown surface. I had one clear and one more vivid dream. One I understood yet the other was very irregular. Firstly it was my dad; he was in his favourite outfit holding hands with Lucy and Melanie. Emily was tiredly bumping on his back as he walked towards me. Every one of them had a finger or hand outstretched, stretched in my direction. Each and every one of them was saying my name, over and over. The girls were wearing pyjamas and they were all the age they were when dad went. I was walking towards them but they were getting further away. It wasn't right. It was upsetting, distressing and brought back memories. Bad memories. No one was smiling anymore. As I came out of that horrible dream, another started almost immediately. I was on the same bench but I was sitting bolt upright and I was kind of like a robot. A bus came and it was full. Some of the people on the bus I recognised from the theme park like the â€Å"elephant† from earlier and the young girls dad who was on the carriage behind me. Finally I saw my sisters, Emily, little Lucy and Mel. I suddenly opened my eyes, bringing the dream to an end. But it hadn't. The bus was still there, in front of my very eyes looking beautiful and shiny and not bus-like at all. I could still see some of the people I recognised from the theme park, the â€Å"elephant† from earlier was the young girls dad was Mel, little Lucy and Emily all smiling and gesturing for me to board the bus. I felt a sensation, almost an urge to get on that bus and I started moving quite quickly towards the bus. Just before I was ushered up the steps of the bus I caught a glimpse at where the bus was going and I was shocked to see it was going to â€Å"Heaven! † I'm now an angel in heaven along with my sisters. I still don't really know what happened that day, I came to the conclusion that we must have just collapsed and the entire roller coaster journey was my imagination. It's just a guess though. My mother is still alive and she's starting another family, but I know she misses us. She goes to our graves every other day and puts fresh flowers each time. My father is still in prison. He has another two years to go. My mother visited him for the first time with the bad news that we have passed away, three sisters died in one day. I couldn't bear look at his reactions, I could have easily. Angel's can float, can fly, can go anywhere they want and can see anyone they want, it's an easy life for an angel. My dad's reaction could have even been a happy one, who knows. Only mum. If I could have done two things differently before I died I would have said my goodbyes, even though I'm here in heaven with my sisters it's my other relatives and friends that I wish that I could have said goodbye too. I would have also died more peacefully and I a way that I knew what was happening. Like dying in your sleep. Like Nana did. Emily is 3 now, little Lucy whose not so little anymore, is 9 and finally Mel is 21. I'm 16 and boy, times flied! I'm having a wonderful time with my sisters. I've really got to know them again. Emily and little Lucy always tell me their dreams. That's the funny thing about heaven, you never forget, anything. Not even your dreams.

Michelin

The key stakeholders with n interest In the partnership are listed below. We observe that the stakeholders, as a group, pursue both Individual and social/collective Interests: 1) Michelin: interested In securing a sustainable supply of skilled workers to fill as many as 1000 newly-opened jobs in the years to come. 2) The First Nations members in Nova Scotia, as represented by bodies such as the Confederacy and the Union: interested in employment opportunities, greater access to – and acceptance in – the mainstream workforce, and elimination of social stigmas and racism. ) Governments of Canada (API) and of Nova Scotia (Office of Aboriginal Affairs): mineral and Indirect Interest In the wellbeing of Its citizens, their obtainment of relevant education, and their positive participation in the social, work and economic life of the province. As Jim Morrison, we would carry out, or strongly push for, the following actions: Internal resistance – Morrison needs to prepa re the internal workforce for the arrival of Aboriginal team members. Michelin staff – at all levels – need to be sensitizes about Aboriginals' key role in the plants' continued success.Michelin also has to enforce a zero-tolerance policy regarding workplace circumstantial New recruits could be enrolled Into a cross-cultural â€Å"buddy system† with another open-minded, experienced worker. Recruitment & training – Michelin has to change its recruitment philosophy and its WAS test. We look to Southwest Airlines: Hire for attitude, train for skill. Michelin should hire for potential and motivation in applicants, not for particular pre-acquired skills. This would likely imply a greater training budget for newly-hired workers. Michelin also needs to streamline the application process and to use recruitment â€Å"ambassadors†.Key ambassadors are, for example, the employment officers in Aboriginal reserves: Michelin needs to maintain close ties with thes e individuals, and make sure that they have all the tools (information, paperwork, etc. ) to perform their role. In addition, Michelin should offer generous incentives for employees who recruit others in the Aboriginal population (akin to a push marketing strategy). Finally, Michelin should partner with a local college to offer a fast-track course designed to provide the very basic requirements for Michelin applications. (We refer, for example, to Microsoft's initiatives. Passing this course successfully would guarantee a job offer from Michelin. Image – Michelin needs to change its image with First Nations. It has to get its employment success stories out the local media and make the company seem more approachable. It could promote a few local plant â€Å"heroes† that underemployed Aboriginals would identify with. Transparency – Michelin needs to assess the trade- offs of corporate secrecy vs.. labor needs. We believe that the possible labor scrolls lustiest le aning towards openness. Everyone Knows Tanat Mellon Is milling: now sensitive are its projections – really? Who else is competing for this labor?What is the truly critical corporate information? Goals – Michelin has to fix tangible hiring targets. Proponents of affirmative action often say that you need a critical mass of designated minorities (e. G. In a university) to stimulate a natural influx of successful applications. This may be true with Michelin Aboriginal partnership. Michelin should therefore set specific hiring targets and commit to meeting them, even if this requires some reasonable rule bending. As we understand the dynamics of Michelin labor market, no qualified worker is being turned away: no one would be able to suggest that Aboriginals are â€Å"stealing Jobs†.

What Not to Do When Applying for Social Security Disability

What Not to Do When Applying for Social Security Disability What Not to Do When Applying for Social Security Disability Are you thinking of applying for Social Security Disability (SSD)? Before you do, check out our list of 5 important things to avoid on the road to receiving benefits.1) Don’t Send Incomplete or Inaccurate Forms To apply for Social Security Disability, you will need to complete a number of forms, and ensure that the information provided is correct. You will need to include an extensive amount of information, such as the names, addresses and phone numbers of all medical providers, complete medical records and more.If you do not fill out a form completely, either by leaving sections blank or accidentally providing wrong information, your case will likely be denied and you will need to start the process all over again.  Remember, intentionally providing false information, such as listing conditions you do not have, inaccurately listing dependents or including a false work history is incredibly detrimental to your case and is wrong. Make sure you are honest with your information. To avoid errors, contact an experienced SSD attorney. He or she can guide you through the process, fill out the paperwork for you and ensure everything is correct. Having an experienced SSD lawyer work with you can also help improve the chances your initial application will be approved.2) Don’t Stop Seeking Medical Treatment If you are in the process of applying for disability benefits or waiting for a decision, do not stop going to your doctor for medical appointments and treatments. Documents of your medical records, treatments, medications, dosages, etc. are extremely important evidence to prove your disability and help you get approved for benefits. Your medical records and continued treatment are critical for your claim. You should continue seeing your doctor and follow his or her instructions for your treatment at all times during the process.If you stop seeing a doctor, the Social Security Administration may determine that your condition is not severe enough to receive benefits.3) Don’t Only Report Some of Your Conditions Make sure to report all of the conditions you have that are affecting your way of life and ability to work. Don’t think that you are limited to only physical conditions. Your mental conditions could be negatively affecting your daily life, and you may have comorbid medical and mental disorders, meaning these conditions are occurring at the same time and may be caused by the primary condition.The Social Security Administration will review all of the conditions you listed in the application. Remember, it is important to have medical documentation of all disabilities, including mental conditions, to prove your disabilities. A skilled SSD attorney can help you with the entire application, including filling out all of your conditions and providing medical evidence.4) Don’t Miss Deadlines for Appeals If your application is denied, it is advised to appeal the denial. However, you must follow the appeals deadlines a nd send requests for a hearing within 60 days of receiving a denial.A skilled SSD lawyer is critical to have throughout the entire process, and especially during the appeals process. An experienced SSD lawyer can prepare all of the necessary evidence for your claim, help prepare you for what to expect at the hearing and provide strong legal representation to help you get approved for benefits.5) Don’t Do Drugs or Break the Law If drinking or drugs is proven to be the main reason for your disabilities or makes your conditions worse, it is likely your claim will be denied. A skilled SSD lawyer can help answer any questions you have about substance abuse. You should also avoid any kind of criminal activity as breaking the law can hurt your chances of receiving benefits.We Can HelpIf you are disabled and unable to work, call  Disability Attorneys of Michigan  for a free confidential consultation. We’ll let you know if we can help you get a monthly check and help you de termine if any money or assets you receive could impact your eligibility for disability benefits.Disability Attorneys of Michigan  works hard every day helping the disabled of Michigan seek the  Social Security Disability benefits  they need. If you are unable to work due to a physical, mental, or cognitive impairment, call  Disability Attorneys of Michigan  now for a free consultation at  800-949-2900.Let Michigan’s experienced Social Security Disability law firm help you get the benefits you deserve.Disability Attorneys of Michigan, Compassionate Excellence. Michigan Social Security Disability Attorney, Michigan Social Security Disability Lawyer

How Often To Post On Social Media According To 14 Studies

How Often To Post On Social Media According To 14 Studies Posting once  on social media every day will get you some engagement, shares, and traffic. Sure. But wouldnt scheduling two social media messages a day get you even bigger results? What about three? And  if you shared more messages every day to every social network, wouldnt that also get you even more results? How Often To Post On #SocialMedia? (Proven Research From 14 Studies)Lets just pause for a second because this is probably how youre feeling  right now: Those kind of questions bring you down the rabbit hole with the real question being this: How often to post on social media? As it turns out,  several studies have sought to answer that exact question, all with varying data. So we decided to compile the best of the best for you so you no longer have to think  about how often to post on social media while still getting all of the benefits of increased awareness, engagement, shares, and traffic. ...But First:  Set It  And Forget It With ReQueue  And Best Time Scheduling  In Your Favorite  Social Media  Calendar You don't even have to read this blog post. ReQueue is the magical social media schedule that fills itself. The more messages you add, the more gaps can intelligently fill for you. Keep your social schedule consistent and promote your best content MORE (and better) than ever before (without all the tedious work). For example, let's say you want to tweet 15 times a day  to your Twitter handle.  But you only have 5 tweets scheduled for today. When you add tweets to ReQueue, will intelligently  fill in the gaps with 10 additional tweets to hit your daily social media sharing frequency goal. That means you can set it and forget it with ReQueue. ReQueue automagically fills in  the gaps in your #SocialMedia posting schedule!With ReQueue, you can automatically reuse your best social messages and let intelligently: Fill your daily social schedule Keep it consistent Fill the gaps in your social schedule Keep your content front of mind with your audience Then, Best Time Scheduling takes all of those posts and schedules them at the right time to get the maximum number of eyeballs on your content. You don't even have to think about it. This is going to revolutionize the way you manage social media. ;) OK, now let's answer that question behind  how often to post on all of your social networks: About The 14 Social Media Frequency Studies... There's a lot of advice out there. So I've found the best data-driven information I could find to answer the question of how often to post on social media. I'll be referencing these sources throughout this post as a way to answer the posting frequency question for each specific social network: The social rules of Pinterest from  Ahalogy Research and tips compiled by  Buffer How often to post on social media by  Constant Contact Research and experience of optimum level of posting on social media from  DowSocial Industry benchmarks from  HubSpot The posting plan from  Localvox Expert Pinterest tips and data from  Michelle MacPhearson Suggested minimum and maxium number of times to post on social media per week from  Nulou Compiled research from  Quick Sprout Researched posting frequencies from  Mari Smith Insights from Neil Patel from Forbes General findings from Social Media Week Jay Baer's thoughts and insights from Convince And Convert Collected research from Adobe Each of the following sections will answer the posting frequency question, and includes  information on the best times to post on each network along with recommended amounts of social media content curation for each network. All of these suggestions are  based on deep research we've done for this post, along with these two: What 20 Studies Say About The Best Times To Post On Social Media How To Schedule Your Social Media Content Curation For Massive Growth Here we go. How Often Should A Business Post On Facebook? Answer: High: 2 posts per  day Low: 1 post per  day Recommended: 1 post per day Factor in the best times to post on Facebook: Post #1: 1–4 p.m. Factor in curation: Curate  or reshare a post every other day Ahalogy suggests that posting to Facebook no more than once a day is best or you'll start to feel spammy. Buffer says you can post to Facebook twice a day before likes and comments drop off. Constant Contact says to post on Facebook a minimum of three times per week while keeping your maximum posting frequency to 10 times per week. DowSocial says two Facebook posts per day  as a minimum works well for increasing your reach. They also suggest that sharing fewer posts and then promoting them is the best way they've seen to increase their engagement. Post to #Facebook once a day between 1–4 p.m.HubSpot's benchmarks suggest to post to Facebook a minimum of three times a week. They say to set your maximum number of Facebook posts to  10 times per week. LocalVox likes to post  once a day  to Facebook as a maximum while three times a week is their  suggested minimum. Nulou suggests  to post a minimum of three times a week to maintain your consistency while keeping your maximum number of Facebook posts to no more than 10 a week. Quick Sprout found that  Facebook pages with smaller amounts of followers should post about 16–30 times a month, or roughly  once every day or two. If you have a bigger fan base, Neil Patel suggests posting at least 31 times a month, which he says is about once or twice a day. Mari Smith recommends  5–6 Facebook posts per week. And some good advice: Skip weekdays if you have to, but not weekend days since Facebook users tend to be active on the weekends and in the evenings. Social Media Week recommends posting 5-10 times a week. That evens out to around one or two posts per business day. Adobe suggests posting 6-11 times per week. That's fairly consistent with what other studies suggest. Neil Patel makes another interesting point in his Forbes piece. If you have less than 10,000 followers, he says, you may want to post just once a day. That's because doubling your frequency may half your total clicks. Following his advice, wait until you have a bigger audience before increasing your schedule to twice a day. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) How To Tell If Your Facebook Posting Frequency  Is Working Facebook has a handy analytics tool called Insights. Simply log in to your Facebook Business Page, click on Insights, and select Posts. From here, you can check out your posts' performance individually to see  when your engagement increases or decreases depending on how frequently you post. How Many Tweets Per Day For Business? Answer: High: 51 tweets per day Low: 1 tweet per day Recommended: 15 tweets per day Factor in the best times to tweet: Tweet #1: 2 a.m. Tweet #2: 3 a.m. Tweet #3: 6 a.m. Tweet #4: 7 a.m. Tweet #5: 9 a.m. Tweet #6: 10 a.m. Tweet #7: 11 a.m. Tweet #8:  12 p.m. Tweet #9:  1 p.m. Tweet #10:  2 p.m. Tweet #11:  3 p.m. Tweet #12:  5 p.m. Tweet #13: 6 p.m. Tweet #14:  9 p.m. Tweet #15:  10 p.m. Factor in curation: Retweet or curate about seven tweets a day Buffer says three tweets a day is the most you should share before engagement starts to drop off. Constant Contact recommends a minimum of five tweets per day while suggesting there is no maximum. DowSocial suggests tweeting  a minimum of six tweets per  day, and to do it daily. Since Twitter is a fast-paced network, they say that tweeting  about once an hour during business hours is a good guideline, coupled with engagement tweets. How many tweets should you send in one day? Data says 15...HubSpot's data is broken down by industry, which is an interesting thought. So industry voided, HubSpot suggests tweeting a minimum of five tweets  per day, while suggesting there is no daily maximum. LocalVox recommends tweeting a maximum of five tweets per  day while maintaining a minimum of five tweets a week. Nulou says to  tweet at least five times a week with no maximum. Quick Sprout found that the most retweets happen within an hour after tweeting, so a higher daily frequency is best. Start by tweeting 5–20 times every day. Writing for Forbes, Neil Patel suggests tweet frequency should be tied to your goals. If you want maximum engagement per tweet, aim for 1-5 tweets per day. However, if you want more total responses to your tweets overall, 50 tweets or more are acceptable. Mari Smith's sweet spot is between 6–7 tweets per day on weekdays, and 3–4 tweets a day on weekends. Abobe recommends just 3 tweets per day. For larger enterprises and major brands, this less is more approach may be the way to go. Social Media Week offers up a similar suggestion, stating that 3-5 tweets per day is the sweet spot. Recommended Reading: 15 Tactics To Boost Twitter Engagement Backed By Research How To Tell If Your Tweeting Frequency Is Working Twitter has a handy analytics feature to help you see which days are getting the most engagement. When you know how many tweets you've shared on certain days, you can easily correlate your frequency to engagement. Just log in to Twitter Analytics, navigate to Tweets, and check out the bar graph of dates coupled with the number of tweets that went out on those dates below. Hover on a bar for any specific date, and you'll see the number of tweets you shared that day. How Many Times To Pin On Pinterest Per Day? Answer: High: 30 Pins per day Low: 3 Pins per day Recommended: 11 Pins per day Factor in the best times to Pin: Pin #1: 2 a.m. Pin #2: 3 a.m. Pin #3: 4 a.m. Pin #4: 1 p.m. Pin #5: 2 p.m. Pin #6: 3 p.m. Pin #7: 4 p.m. Pin #8: 8 p.m. Pin #9: 9 p.m. Pin #10: 10 p.m. Pin #11: 11 p.m. Factor in curation: Repin or curate at least five pieces of content from others per day Some suggest sharing 80% of your Pins  from other  sources that your own blog, which would be about nine Pins out of your 11 Ahalogy sees the best results with 15–30 Pins per day  when spread out throughout the day. Buffer says the top brands have experience a ton of growth by Pinning more frequently. The magic number? Pin five times a day on Pinterest. Constant Contact says Pinning at least five times a day is a good minimum, while Pinning 10 times per day should be the most you Pin. Pin to #Pinterest 11 times per day.DowSocial suggests  Pinning  a minimum of three times per day to Pinterest.  Sharing regularly, and curating others' content in your frequency mix, will help build engagement. Michelle MacPhearson says that 20–30 Pins per day is the sweet spot for visibility on Pinterest. Nulou recommends Pinning at least five times per day while keeping 10 Pins a day as your maximum. Quick Sprout agrees with Buffer, suggesting the best Pinning frequency is five Pins a day. Like Quick Sprout, Mari Smith suggests  the advice from Buffer to Pin five times per day. Adobe says "Pinterest users love lots of content," and recommends 4-10 Pins per day. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing How To Tell If Your Pinterest Pinning Frequency Is Working Pinterest has a  revealing analytics feature that helps you understand how your Pins are performing on a daily basis. Simply cruise to Pinterest Analytics and select the Profile option. Check out your Impressions to understand how your Pins performed on certain days of the week. You can also  export the data into a spreadsheet to read this like a true data nerd. How Often To Post On LinkedIn For Business? Answer: High: 1 post per day Low: 0  posts per day Recommended: 1 post per day Factor in the best times to post on LinkedIn: Post #1: 1o–11 a.m. Factor in curation: Curate or reshare a post every other day Buffer says 20 posts a month or posting once a day helps you reach 60% of your followers on LinkedIn. Constant Contact recommends posting on LinkedIn at least two times per week. Post a maximum of five times per week. DowSocial recommends sharing daily to LinkedIn, but doesn't provide a  solid number. They suggest that daily shares keep your followers in the loop, but not overwhelmed. Post to #LinkedIn once a day between 1o–11 a.m.HubSpot's benchmarks  recommend posting at least twice a week on LinkedIn, while your maximum posting frequency should be no more than five posts per  week. LocalVox says that once a day should be the most you share to LinkedIn. Post at least once a week to remain active. Nulou says to post to LinkedIn a minimum of two times a week to maintain consistency while five times a week should be your maximum number of posts. Quick Sprout cited LinkedIn's own recommendations for an ideal posting frequency of 20 times a month, which is about once every business day. Recommended Reading: Social Media Skills You Need To Have In 2017 How To Tell If Your LinkedIn Posting Frequency Is Working LinkedIn has  a sparse analytics feature that will help you see the engagement each of your messages attracts. You can use that as a starting point when you test your frequency to see how posting more or less impacts your engagement. Just navigate to  your Business Profile and select the Analytics tab to start your analysis. What Is The Ideal Google+ Posting Frequency? Answer: High: 3 posts per day Low: 0 posts per day Recommended: 2 posts per day Factor in the best times to post on Google+: Post #1: 9–11 a.m. Post #2 12–1 p.m. Factor in curation: Curate or reshare one post every day Buffer recommends posting consistently is the best approach for Google+, with three posts a day being the sweet spot. Constant Contact says to share on Google+ a minimum of three times a week while 10 times per week should be your maximum. DowSocial  likes to share to Google+ at least three times per day. Google+ shares can show in search results for your Google+ followers, so  sharing fresh content often can help  you get in front of more eyeballs. HubSpot found that  you should post to LinkedIn at least three times a week while posting 10 times should be your maximum. Post to #Google+ twice  a day at 9 a.m. and 12 p.m.  LocalVox suggests posting once a day to Google+ should be your maximum. Post at least three times a week. Nulou says to share a minimum of three times per week on Google+. Keep your maximum to 10 times a week. Quick Sprout  agrees with Buffer that the ideal posting frequency for Google+ is three posts per day. Mari Smith agrees with Buffer and Quick Sprout's findings that posting three times per day to Google+ is the way to go. Recommended Reading: How To Get More Traffic From Every Post (Plus How OkDork Grew Traffic 400% In 8 Months) How To Tell If Your Google+ Posting Frequency Is Working Like LinkedIn, Google+'s Insights feature leaves something to be desired to help you find the ideal daily posting frequency. However, you can use Insights to gauge your most successful days and review the number of posts you shared on those days. Cruise to your Google+ Business Profile, and go to the Insights feature. Click on Posts, and you'll see a graph of the popular days, followed by even more specific data related to the posts you've shared. How Often To Post On Instagram? Answer: High: 3 posts per day Low: 1 posts per day Recommended: 1–2 posts per day Factor in the best times to post on Instagram: Post #1:  8–9 a.m. Post #2: 2 a.m. Factor in curation: Curate and repurpose posts only when necessary (quotes, stats, facts), and always give credit Buffer says that major brands share on Instagram on average 1.5 times a day, but not more, so that's also what they suggest you do. DowSocial says to post to Instagram a minimum of three times per day. Since images are super sharable, posting a little more often would be fine, too. Adobe says your Instagram posting frequency should be consistent with your goals. They say some brands succeed with as many as 10 photos per day. That might work well if you're sharing photos from an event, for example. And on Forbes, Neil Patel says "posting frequency is not all that important for your Instagram marketing." Instead, what you should focus on is consistency. Whether you post once or twenty times per day, do your best to maintain that same cadence. Post to #Instagram 1–2 times a day at 8–9 a.m. and 2 a.m.How To Tell If Your Posting Frequency On Instagram Is Successful Iconosquare has an Instagram Analytics feature that will help you understand when to post.  Part of its functionality lets you export your data into a spreadsheet where you can see the time you posted and the engagement each post received. As you test your  posting frequency, that could be helpful to gauge your  engagement by day while analyzing the number of times you posted on Instagram. Recommended Reading: The Ultimate Guide On How To Use Instagram For Business How To  Put Your New Knowledge Into Action If this isn't the first post you've read coving the topic of how often to post on social media, then it's not the first time you've heard this: You should probably test your sharing frequency for your own audience. Yeah, yeah. So here are four methods you could try  to find the perfect social media  posting frequency for your following: Pick one study's suggestions and stick to 'em:  The 10 studies analyzed throughout this post all had different recommendations. You could find the one study that makes the most sense to you, then follow it from this point forward. Cherry pick the frequencies that make the most sense to you:  Since various studies offered a bunch of different ideas, you could grab the frequencies that seem like the obvious best choices  and create your own social media frequency guide. Test each frequency to find the ultimate best posting consistency: Run through each study's suggestions one after another,  compare your success, and finally use the advice that works best for your audience. Set up ReQueue  and Best Time Scheduling  in and automagically follow the best practice recommendations from this post:  You can  use to set up your daily, weekly, and  monthly shares to be whatever you want for all  of your social media accounts at the best time for your audience. Let me repeat that: You can customize to automatically fill up  your sharing schedule  at the best times  so you never have to worry about sharing more or how often to post on social media. Use any study's method you like- customize - add curated content along with your own, and forget about it. It's all possible with the latest feature in your marketing calendar: ReQueue. Then schedule those posts at the best time (automagically) with  Best Time Scheduling: Before we go, if you have any lingering questions, remember this quote from Jay Baer: The best social media publishing frequency is when it's worthwhile. Focus on value. Apply (and adjust) best practices as necessary. Enjoy greater social media success. It's that simple.

How to Make Blogging Work as an Author

How to Make Blogging Work as an Author How To Make Blogging Work As An Author - An interview with Anne R. Allen Here’s another thing that we, startups, have in common with indie authors: we often blog. Whether it’s as a way to establish ourselves (in time) as thought leaders in our industry, to drive traffic to a main website, or to keep customers engaged with us, we are big fans of what we use to call â€Å"content marketing†.This strategy is all the more attractive to authors that they are used to producing content for a living. However, â€Å"blogging† is not â€Å"writing†. It’s writing, engaging, promoting, socialising, etc. It is time-consuming and not necessarily something all authors are good at. I believe there are actually two schools of thought out there, one urging authors to have a blog, the other one stating that time spent on writing for the blog is time you could have spent writing â€Å"sell-able† material: books.So today we interview one of the most successful author bloggers out there: Anne R. Allen. And she offers some good p oints on how useful blogging can be, if done right!Reedsy: Hi Anne, thanks for granting us this interview. It is fair to say that you have, together with Ruth Harris, one of the best-performing author blogs out there. And you’ve written several posts on blogging, but we’d love to dive deeper into that. The â€Å"B† word is sometimes scary to authors: do you think blogging is a requirement for indie authors today? Or just a very useful option?Anne: Thanks. I do post extensively on blogging. I’m a big fan of â€Å"slow blogging†Ã¢â‚¬â€œthat is blogging once a week or less. I feel a working fiction writer doesn’t need to blog as often as somebody who is blogging to monetize, and most of the rules for blogging don’t apply to novelists.But fiction writers can definitely benefit from maintaining a blog.I’ve also written a book that discusses blogging in depth, along with the other skills I think benefit a 21st Century writer. The boo k is HOW TO BE A WRITER IN THE E-AGE, co-written with NYT bestseller, Catherine Ryan Hyde.I’m working on a short handbook specifically for new authors who want to learn to blog. It will launch with Kotu Beach Press later this year.In answer to your question: no, not every author should (or can) blog. Some authors aren’t cut out for writing little nonfiction essays every week. If you hate it, that will show, so don’t do it if it’s not fun for you.On the other hand, blogging is probably the most useful form of social media for the new author. For one thing, it’s the only kind of social media where you have most of the control. It gets you into search engines, helps you relate one-to-one with potential readers, and connects you with other authors and publishing professionals.Virtually all the people I work with in this industry I met through my blog. That includes two of my publishers, my first agent, my blog partner, and the wonderful fellow authors I work with for boxed sets and joint promotions.  Reedsy: I feel there is as big a proliferation of content in blogging as there is in books†¦ And the â€Å"big blogs† are the ones most trusted by the readers, so is it still possible nowadays for a starting blogger to get â€Å"big†, and how might they achieve that?Anne: Wonderful new blogs are getting my attention all the time. They don’t need to be â€Å"big† like ours to be useful to an author for networking and interacting with fans. All a blog needs to do is provide an author with a kind of â€Å"home† online where people can stop by and get to know you.Reedsy: What is the most common mistake you see authors making in their blogging activities?Anne: Oh, you probably shouldn’t get me started†¦let’s give my top 6:Not visiting other blogs. Social media is social, people, get out and meet the neighbors!Dark background, light font. Tough on the eyes and looks like an old M ySpace page. If you’re a writer, your text is all-important. Make it readable!Posting erratically. Don’t try to post every day. Choose a day of the week or month to post, and then do it regularly.Starting a bunch of blogs. Unless you write in wildly different genres, say Christian YA and Erotica, you don’t need more than one blog. You won’t be able to keep them up and readers will be confused and won’t be able to find you.Treating it like a personal journal. A blog is more like a magazine column. Be professional. Nobody cares what you had for lunch.Not putting your name on your blog! I can’t believe how many writers give their blog a cutesy title and don’t let us have a clue who the heck they are and how to contact them. You’re trying to establish a brand here, not join an anonymous hackers club.Reedsy: Is it useful to mix content forms and media (text, image, audio, video) or better to stick to one?Anne: It depends on you and your audience. Ruth and I are strictly old school and our audience is mostly mature adults. They prefer their information gimmick-free. No videos and very few images. Those things take a lot longer to load and we want people to be able to read our blog quickly and interact in the comments. But every blog is different. Lots of great blogs use video, podcasts, and tons of images.Reedsy: You mention in one of your posts that you believe the 500 word limit many set for their posts is archaic now. What would your recommendation be? Is it useful to mix lengths or should the reader always be able to know what to expect?Anne: I’ve seen studies that say today’s ideal blogpost is about 1200-1500 words. Our readers would be very disappointed to see a 500 word post. They expect in-depth work from us. But if you blog more often than once a week, shorter is fine.Reedsy: What should the #1 motivation be for an author to start a blog: the desire to monetise it eventually (through ads or referral programs), the intention of generating traffic to increase book sales, or just for fun?Anne: First, if you’re a new author, I don’t think monetizing a blog is a good idea. The income from affiliates and other advertising sources is going to be pennies a month. Ads annoy your readers and make you look needy.Your blog should aim to raise your online profile and be the â€Å"hub† of your online presence. Blogs aren’t that great for direct sales. What they do is help establish your platform. They make you Googleable. Having fun is a bonus.Reedsy: The #1 topic out there on authors’ blogs is writing and publishing advice. Is this still a good thing to go for or should authors start thinking about blogging on other subjects (maybe topics that are more related to their readership)?Anne: There are a lot of â€Å"how to fight writer’s block† and â€Å"prop up your book’s sagging middle† blogposts out there, so a blog t hat concentrates on writing tips is going to have a lot of competition.What you blog about can change and grow with your career. When you’re starting out, you want to network with other authors, so writing-related stuff can be useful, but later, when you want to reach fans, you’ll want to change focus. Write more about your settings and subject matter and let people know about you as a person.Reedsy: What is the best way to promote a blog? Is it fair to say guest-posting is the most effective method?Anne: Guest posting is probably the best way to get your name out there, whether you have your own blog or not. Landing a spot on a high profile blog can jumpstart a career in a major way. My blog went from about 10 hits a week to 1000 when I won a guest spot on Nathan Bransford’s blog in 2010.But it doesn’t have to be a high profile blog (blogs like ours are booked a year in advance and we only take people who already have big followings†¦although we may run a contest for a guest spot sometime this summer.)But guesting on a smaller blog run by an author who writes in the same genre can actually sell more books than getting on a blog that gets 100K hits a month like ours. One of my best sales days in my early career came when I visited a chick lit blog with only a couple of dozen followers. Nearly every reader bought my book.And the #1 way to get invited to guest blog is also the best way to get traffic to your blog: comment on other blogs. Get to know the blogging community. One comment on a blog like Nathan’s or The Passive Voice (or ours) will put your name in front of thousands of readers.Also, don’t underestimate the power of other social media. My blog took off mostly from Tweets from readers.Google Plus is also essential for bloggers, IMO, because a post that’s reposted on Google Plus will immediately get a high SERP rank.   If somebody Googles â€Å"How to Blog† I might see one of my articles on the first page of the search results. But it won’t be a link to the actual blog. It will be a link to my Google Plus page where the blog has been automatically reposted. People who click through will see my entire Google Plus profile as well as the blogpost link. Very nice for getting your name out there.Facebook is becoming less and less useful for authors (or anybody else), but we still do get about 10% of our traffic from FB shares.Reedsy: Thanks for your time, Anne!  Anne R. Allen is an award-winning blogger and the author seven comic novels, including the bestselling Camilla Randall Mysteries. She has recently published a book of short stories and verses: WHY GRANDMA BOUGHT THAT CAR and she’s the co-author, with NYT bestseller Catherine Ryan Hyde, of HOW TO BE A WRITER IN THE E-AGE: A SELF-HELP GUIDEYou can find her and Reedsy on Twitter: @annerallen and @reedsyhq​Credit for the header photograph goes to  Christine Ahern  Do you have a blog too? How often do you post and what’s your experience it in terms of dos and don'ts? Make sure to leave us your opinion, or any question you’d like to ask Anne, in the comments below!

PTLLS Essay Example | Topics and Well Written Essays - 2250 words

PTLLS - Essay Example ing process takes place in an attempt to modify the teaching and learning events so as to elavate the students attainment(FRANCIS, & GOULD, 2013, 563). c) Summative assessment. Can also be referred to as summative evaluation, it do refer to assessment of learning that do summarizes developments of a learner specific period of time (FRANCIS, & GOULD, 2013, 563). a) Initial assessment. Some of the examples of the learners initial assessment are like application of a range of initial assessment methods, enabling the tutor to capture the learner’s beginning point The language teacher asking the students to select the appropriate thesis statement in a selection, should the student select the appropriate one he or she goes on, and if she answers wrongly then he or she has to review his or her work on the thesis statements (WILSON, 2008, 89). c) Summative assessment. An example of a summative assessment is where after some period of work, like after around two weeks, learner do sit for the test and his or her teacher marks their test and the rewards various scores. This test is aimed at summarizing the learning to that point (WILSON, 2008, 89). Individual learning Plan, this is where a student specific program or learning strategy which indiscriminately considers the students weakness and strengths, though distance education has been founded on the premises that every student ought to get the same attention, that is the democratic principal, and then be exposed to a similar curriculum, and get reviewed on a similar pattern that is One Size do Fits All. ILP do assumes that each individual students needs are very different and therefore should be addressed very differently (WILSON, 2009, 87). Peer assessment feedback, is very easier than one assessing his or her own work, to start with, this is where the learner reads and comments of the work of others, therefore the students should be encouraged to get informal feedbacks from their fellow learners Peer and

Creating and Sustaining Brand Equity for LOreal Assignment

Creating and Sustaining Brand Equity for LOreal - Assignment Example Models like Porter’s Five Forces have been used to match the practical aspects with theoretical ones, along with recommendations on a feasible course of action for the company to embrace success in the future. Â  The environment surrounding a business comprises of both micro and macro forces that shape up the strategy of the business and also test the viability of the developed strategy in real time. For L’Oreal, the market has been a mix of favorable and unfavorable forces where the genius of L’Oreal through its two success recipes- diversification and innovation, changed the tides. Â  The cosmetics industry has been very fragmented yet open to new offerings and product innovations, keeping in mind the needs of varied consumer groups. Demographically, L’Oreal was presented with a host of opportunities to come up with various products with different ethnic and cultural shades. Â  Cosmetics is an industry which is not limited to just creams. It extends way beyond face products and involves hair and skin care and beauty products. A player who was able to operate through these lines of product width was the one who could sustain itself in the booming cosmetic and beauty product market, which was done really well by L’Oreal. Â  The entire industry, as obvious in the case, is in its growth stage with multiple players entering the battleground. L’Oreal had been able to secure its pole position till now because of new product propositions every year to sustain the wave of innovation and tight control over its operational costs. Yet, the following points emerge out of the industry analysis of cosmetics.

Is America a country that is in a constant state of flux as it is in a Essay

Is America a country that is in a constant state of flux as it is in a constant state of flux as it relates to identity or is it - Essay Example Therefore, it is only appropriate that debate regarding the character of the nation, one which is shaped by political convictions and cultural factors should be pushed towards a decisive conclusion. It is only through the resolution of such debate can there be a better appreciation of national and social traits be achieved, which would consequently lead to solutions for other problems in society. In presenting the arguments involved in the said debates, two articles may help. These are Who and What is American: the Things We Continue to Hold in Common by Lewis Lapham and Dinosaur Dreams: Reading the Bone’s of America’s Psychic Mascot by Jack Hitt. Both articles are attempts at understanding the American psyche, especially in relation to identity. Lapham’s article is more direct in presenting his arguments that Americans have the tendency to constantly make changes in there perspectives, stand, or tastes, many aspects, from the most important to the most trivial. On the other hand, Hitt insists that Americans are to use old symbols in order to represent their resilience and their proclivity to stabilize everything. Although both may have differences, it is obvious though these articles ultimately reach an agreement that the American mode of thinking is actually open to changes. Therefore, it is clear that the country itself cannot avoid being a state of flux always. Just like all other societies in different parts of the globe, America continues to evolve. Naturally, this means that changes are still occurring in whatever aspect, whether it is political, cultural, and economic. Even if the country is actually centuries old, its development never ceases because of the simple fact that its people are never contented about what they already have. This is not a bad thing though. In fact, the reason why innovations are made, ones that improve industry, make lifestyles more convenient, and cultures more advance is that Americans are always trying to discover something new. As American society continues to evolve, it can only be in a state of flux, largely triggered by its response to challenges of existing situations. One proof of this continuous instability is in the field of politics. It is quite clear that a huge majority of Americans voted for President Obama in the 2008 elections. However, now that he is in power, it did not take long for many to shift sides in politics. Lapham explains that â€Å"democratic politics trades in only two markets – the market in expectation and the market in blame.† (January 1992) This means that when Americans feel that their expectations are not met, they automatically lay the blame on the on the person which they previously believed could solve problems of society. Because of this attitude, there will always be the impression that Americans are rarely contented with what they have; hence, the inclination towards flux. There is, however, a counter-argument to Lapham’ s theory. This articulated by Hitt as he tries to explain the Americans’ penchant for dinosaur, particularly the T-rex. Hitt points out that they tend to hold on to old symbols or extinct objects such as the dinosaur. He explains that the dinosaur’s â€Å"periodic rebirth in pop culture neatly signals deep tectonic shifts in our sense of ourself as a country.†

How did the economic development of the Gilded age affect American Essay

How did the economic development of the Gilded age affect American Freedom - Essay Example It entailed a notion that such approach to spontaneous progress determines allocation of power and social security. In this regard, reformists of the period were led to conceive that potential peril exists with the significant concern that as a response to it, people of the lower class may act in tumultuous aggression in exercising their democratic right over to suppress individual economic growth thinking that liberty of acquisition of rights to property (Foner), particularly with those who could afford, would only emphasize inequality among social divisions and thus create on appropriating amount of common interests. Progression of economic development enabled Americans to adapt to the concept and application of ‘Social Darwinism’ in their everyday living since the competition to acquire relative or higher advantage in upgrading social and economic status in American society had apparently become essential. With the rapidly growing rate of capital formation, GDP, and wages (Gilded), this condition concretized the effect of social freedom and transformation across vast critical regions of societies in U.S. in which most citizens began expressing individual or collective views by putting up labor unions that served to oppose severely improper conditions, shift schedules, loads, and unjust wages at work. Democracy was put in wide and intense practice of articulating protest with the desire to take part in the evolving process of industrial growth. In this endeavor, they sought to be assured as well of experiencing freedom from any form of injustice or oppression of employers who were p redictably consumed by the principle of capitalism or profit-orientation for use in business that required irrational gravity of labor at the expense of either skilled or unskilled workers (Gilded). Since Social Darwinism in human society advocates natural selection without interference from the government, the ensuing crisis with inequality due to the fast rate

THE EARLY REPUBLIC Essay Example | Topics and Well Written Essays - 500 words

THE EARLY REPUBLIC - Essay Example Then there was the end of the war, and finally the Revolution with everything being left for the citizens to control1. Our struggles eventually bore fruits. Thereafter, several things changed in terms of the economic, social and political lives of our people; not just considerably but immensely. For a start, we now have our social freedom with us, something that was barely evident in the times of the colonial government. The peaceful coexistence evident between the natives was not something to talk about. Instead, there were colonially steered wrangles with the colonial government engineering wars between different kinsmen all to their benefit. Living together as a family without worries of being summoned to join the military is yet another achievement we cannot underestimate. Indigenous warriors would go as far as Fort Duquesne leaving behind wives and children in desolation. The social recognition the citizens enjoy right now is yet another achievement that cannot be taken for granted. To the colonialists, we were just elements of war and bridges to their unending endeavors. Secondly, we now have a grip of our economy; something that was beyond our reach back then. This very land we cultivate testifies to that. We can bravely produce our food crops without having to work on the British plantations. Most importantly, we now have land titles as opposed to the temporary land ownership that the colonialists bequeathed as after successful conquests. They would later come back to drive out the natives through devastating raids. The flourishing trade our kinsmen enjoy locally and beyond the regional borders is yet another dream come true. Back then, most Ohioans who ventured in business were small scale shopkeepers who only supplied local products. Moreover, we can boast of political freedom at this particular moment; one of the

How did the economic development of the Gilded age affect American Essay

How did the economic development of the Gilded age affect American Freedom - Essay Example It entailed a notion that such approach to spontaneous progress determines allocation of power and social security. In this regard, reformists of the period were led to conceive that potential peril exists with the significant concern that as a response to it, people of the lower class may act in tumultuous aggression in exercising their democratic right over to suppress individual economic growth thinking that liberty of acquisition of rights to property (Foner), particularly with those who could afford, would only emphasize inequality among social divisions and thus create on appropriating amount of common interests. Progression of economic development enabled Americans to adapt to the concept and application of ‘Social Darwinism’ in their everyday living since the competition to acquire relative or higher advantage in upgrading social and economic status in American society had apparently become essential. With the rapidly growing rate of capital formation, GDP, and wages (Gilded), this condition concretized the effect of social freedom and transformation across vast critical regions of societies in U.S. in which most citizens began expressing individual or collective views by putting up labor unions that served to oppose severely improper conditions, shift schedules, loads, and unjust wages at work. Democracy was put in wide and intense practice of articulating protest with the desire to take part in the evolving process of industrial growth. In this endeavor, they sought to be assured as well of experiencing freedom from any form of injustice or oppression of employers who were p redictably consumed by the principle of capitalism or profit-orientation for use in business that required irrational gravity of labor at the expense of either skilled or unskilled workers (Gilded). Since Social Darwinism in human society advocates natural selection without interference from the government, the ensuing crisis with inequality due to the fast rate

Leadership Styles of of the Royal Bahamas Police Force and its Impact Research Paper

Leadership Styles of of the Royal Bahamas Police Force and its Impact on the employees and the country - Research Paper Example Leadership entails provision of divine directions by an authoritative individual or body, having been mandated by a functional body. Distinct entities have earlier practiced different leadership styles due to organizational or institutional settings in use. The royal Bahamas police force is a relevant example of variation in leadership styles, thereby experiencing different effects at distinct times and seasons. Leadership transitions are also a source of varying impacts among organizational employees as well as the entire leadership. Every country, however, usually has a security-keeping body that is charged with the responsibility of guarding the state as per the law requirements. Security bodies are usually in the leadership of royal commissioners, ordained by the minister for security in a nation, and serving under a president or rather the country’s overall leader, always the commander of the armed forces. The most commonly identified leadership styles within an organizat ion or a state are democratic or autocratic. The democratic leadership is one where decision-making is not entirely for the overall leader, but provides a chance for the employees to demonstrate their participation in every activity of the institution. Mainly, the leadership management within a security body should distinctly differ from the leadership of business organization or any economic boosting corporation. Every form of leadership, however, has its benefits in addition to disadvantages, depending on its realms of practice. Most countries have long faced conflicts emanating from poor leadership as well as leadership misuse in the security institutions (Griffith, 1993). The discussion in this paper addresses leadership styles that have taken preeminence in the earlier years at the royal Bahamas police force, owing to the frequent change of the institutional commissioners. To enhance this understanding, it is ample to investigate into the impact of the styles of leadership at t he royal Bahamas police force. It is also important to look into a comparative analysis of the RBFP with the Bahamas Electicity Corporation (a private corporation) as well as that of the RBFP with the Royal Customs (a public corporation). The Royal Bahamas Police Force The royal Bahamas police force is an entity that is charged with law enforcement in the Bahamas commonwealth. The Ministry of National Security portfolio is the main location of the RBPF in Bahamas. Its inception dates back in the 1840,s, with its initial stages comprising of only sixteen people, who were then under the leadership of General John Pinder. It also comprised of night guards as well as slaves who were willing to provide extra security to their nation. The inception of the force was not aimed at provision of military services, but rather patrolling the New Providence Island for twenty-four hours a day. Its progress was awesome and lasts for several years, which saw some members of the group being transferr ed to other neighboring islands to take patrol charge. The end of the 1840 saw the patrol consist of the Inspector General in addition to thirty Sergeants and Privates, as well as Corporals (Griffith, 1993)

Education - Gymnasium Essay Example for Free

Education Gymnasium Essay Education in India today is nothing like it was in Pre-Independence and Post-Independence Era. Education System in India today went through a lot of changes before it emerged in its present form. Present education system in India is also guided by different objectives and goals as compared to earlier time. Present system of education in India, however is based around the policies of yesteryears. After independence, it was on 29th August 1947, that a Department of Education under the Ministry of Human Resource Development was set up. At that time the mission was the quantitative spread of education facilities. After, 1960’s the efforts were more focussed to provide qualitative education facilities. The present research focus on steps through which our indian education system had gone through. The basic moto of this research is to show that india has done serious efforts in education nd has shotremendous development but it is still lacking in comparison with developed nations. This study is an effort to suggest some measures for its improvement. INTRODUCTION Education in every sense is one of the fundamental factors of development. No country can achieve growth without substantial investment in human capital. Education improves the quality of their lives and lead to broad social benefits to individuals and society. Education including formal education, public awareness and training should be recognized as a process by which human beings and societies can reach their fullest potential. The pre british indian Education system comprised of three types  Elementary education Secondary education Higher education Although Higher education is seen as the producer of elite class in society which largely contribute in the system of governance. The dawn of independence saw the significance of higher education in its reach and coverage. At the time of independence, there was bleak situation of higher education in India as the three important indicator:the number of Educational institutions, the number of teachers and the students enrollment in Education. OBJECTIVE OF THE STUDY First objective of the research is to get a understanding of various Educational changes that have taken place in India from pre Independence era. To study various Act launched for Education growth. To Find current scenario of Education sector in India To suggest some meaningful meausures to improve our Education sector. MYTHODOLOGY The study is based upon secondary data. Data has been collected from various sources like www. world bank. in,UNESCO,UNTDA. Statistical figures are main vehicle to achieve objective. It has studied internet research as well as policy papers and other official documents. CHANGES IN EDUCATION The changes which we are watching today due to education are may be because of various policy of government . Few of them are following: The National policy on Education 1986 had underscored the constitutional resolve to provide quality Education to all. under this policy government decided to review the growth and development of higher Education through five year plan which paid rich dividend in promoting education in India. The Eighty sixth constitutional amendment act in December 2002,made elementary Education a fundamental right for all children in the age group of 6-14. The Government initiated the scheme of area intensive program for Educationally backward minority and scheme of financial assistance of madrasa Education as part of its revised programme of action(1992). Taking into consideration the need for technical Education so that skill is acquired, the Government took steps to open industrial training Institute, medical colleges,polytechnics. At present there are 1500 such Institutes. National adult Education programme was taken up in 1978. The aim was to reach 100 percent literacy (age 15-35) by the year 1990. Its basic pupose was to promote small family. As a result of announcement of national policy on Education priority is given to vocationalisation of secondary Education to make Education relevant to work. A central Institute of Education technology was set up in NCERT to purchase equipment for state Institute of Educational technology. UGC was set up in 1955 for coordination and determination of standards. UGC  has taken steps to implement the recommendations of new policy on education such as autonomous colleges,centers of advanced studies in universities, establishment of education media research center and audio visual research center for the use of media and setting up academic staff colleges for training and orientation of college teachers National program for nutritional support to primary Education was launched in 1995 under which food grains is provided to childrens in primary classes. The program assures 199 gm of grain per day for attending school for at least 80 percent of total school days in a month. Following India independence a number of rules were formulated for backward scheduled caste and scheduled tribes of India. Special reservation are also provided for scheduled caste and scheduled tribes example a reservation of 15 percent in kendriya vidyalaya for scheduled caste and another reservation of 7. 5 percent in kendriya vidyalaya fot scheduled tribe. CURRENT STATUS There were 20 universities and 496 college at the time of Independence At present universities and university level institutions-504 State universities-243 State private universities-53 Central universities-40. Deemed universities-130 Institutions of National importance established under act of Parliament-33 Institutions established under various state legislation-5 In addition there are 25951 college including atound 2565 women college Table-1: All India Growth of institutions Year. Universities Colleges. Total 1947-48. 20 496. 516 1950-51 28. 578. 606 1960-61. 45 1819. 1864 1970-71. 93 3227. 3320 1980-81. 123. 4738 4861 1990-91. 184 5748 5932 2000-01 266 11146. 11412 2004-05 348 17625. 17973 2005-06. 355. 18064. 18419 2006-07. 367. 19000 19367 2007-08. 416. 20677 21093 2008-09. 480 22000. 22480. 2009-10 504. 25951. 26455 Source: UGC To promote higher education, college were established to provide specialized professional or vocational training. The first ever college in india was during the British rule in 1817,the CMS college kottaysm in kerela. After induction of new education policy, college education got flip and has increased manifold. Women enrolment was less than 10 percent of total enrollment on eve of Independence and it was risen to 41. 40 percent Number of teachers in 1950 were 15000 , in 1991 teachers were 272 thousand and in 2004 it was 457 thousand , in 2010 it was 699 thousand. Number of students enrolled in 1950 was 0. 1 million , in 1991 it was 4. 9 million,in 2004 it was 9. 95 million and in 2010 it reaches to 14. 6 million. EVIDENCE As Indias higher Education system is one of the world largest, enrolling nearly 22 million students in more than 46000 institutions. The changing landscape of higher education should be noted by key administrator, particularly government should be aware of the opportunity for institutions to nurture entrepreneurial growth and establish partnership with various organization to address community needs. Indias government currently plays a command and control role in higher Education. Under government oversight, public universities set curricula, determine courses offering, administer exam and grant degrees. But in 12th five year plan government key policy for economic development theory 2017 proposes a steer and evaluate role that allows a greater degree of self regulation and enforces higher level of accountability across the education system institutions The Economic development through Education is clearly evident in market ,demand for service which have pace. ADVANCEMENT Today development of Education in India has attained new level essentially after the independence of country. India is developing nation and it has been expanding in every field. Development of Education in India brought about a transformation and the concept of Education got modified. India got well known Educational institutions such as IITs,IIMs,AIIMS,, ISB,ISI. Indias higher Education system is the third largest in world after China and Uk. The Development of Education has traveled a longway and thus Indian Education system introduced certain advantageous system such as online Education in India. Online Education is a system of Education training which is delivered primarily via the Internet to students at remote location. Online Education enables the students to opt for many online degrees or courses from various university In the modern times, students are provided with extensive scope and courses to choose from and they enjoy the opportunity of selecting the required field. The system of distance Education in India is becoming increasingly popular. The student choosing distance learning process are benefitted with modern pattern followed. Development of Education in India ensures that all Indian citizens will receive Education in spite of financial constraints or unavailability of college and school. In addition the non formal Education is launched which is about acknowledging the importance of Education, learning and training which takes place outside recognized Educational institutions. It is the process of learning throughout life. PROBLEMS Undoubtedly India has made a vast improvement in education sector but stilk it lacks in some or the other way like  1)The enrollment rate in India had shown progress of gross enrollment rate in higher education to 17. 2 percent over the years yet it was short as per the world standard as seen,the Country was behind China 19 percent and UK 60 percent and USA 82 percent 2) The teacher strength in institutions of higher education was far from adequate. 3)Gross enrollment has increasd but were not matching anywhere with developed countries 4)Wide variations are seen in rural and urban areas 5)Regional disparities are also visible. 6)Education given is irrelevant according to job market  7)Innovation and creation are missing from the field 8)Education is seen as a object of providing immediate skills and tools, not means for future growth 9)By far one of the most pressing problem is that unavailability of money or inadequate funding of Indian Education system. RECOMMENDATIONS Our Education system still in this era faces many problems. funny thing is that from colonial times, few things have changed. we have established IITs,IIMs and other Institute of excellence. Students now routinely score 90 percent marks still find difficult to get into college of their choice. we live in a country where the people see Education as means of climbing the social and economic ladder. Some of the useful measures to improve our education system are following: 1)Private capital should be allowed in Education to reach at excellence level and compete with developed nations 2)Personalize education should focused as one size does not fit all humans. So Education should be given according to its demand. 3)Implement massive technology infrastructure for Education 4)Focus on skill based technology according to modern era 5)Reward creativity, original thinking, research and innovation. 6)Redifine the purpose of Education system 7)Take mediocrity out of the system 8)Policy makers in India should continue to develop and implement an accreditation system that can over time become a key measure of quality. 9)An Effort is needed to gradually phase in methods to link funding to quality measure. 10)Raising the level of Education, to be competitive like developed nations. 11)Identify the need of business and industry, then supply Education to fulfill their demand REFERENCES Ministry of Human Resource Development. (2001). Selected Educational Statistics 2001-2002, Government of India, New Delhi. Ministry of Human Resource Development. (2001). Annual Report, 2003-2004, MHRD, Government of India, New Delhi. Shukla, Snehlatha, et. al (1998). Attainment of Primary School Children in India, NCERT. Strides in Education in India, Ministry of Human Resource Development, Government of India Registrar General and Census Commissioner. (2001). Census of India 2001. Provisional Population Totals Paper-I of 2001, Controller of Publications, New Delhi. Ministry of Human Resource Development, Analysis of Budgeted Expenditure on Education 2000-01 to 2002-03, Government of India,New Delhi.

A Social Worker Personal Statement Personal Development Essay

A Social Worker Personal Statement Personal Development Essay My reasons for applying to the social work program offered by your University are many and varied and can be summarised as a yearning to work within public services across the United Kingdom and making a difference to the lives of the unfortunate members of our society who will at some point access social services. My desire is to be able to focus on social services and being able to link theory and practice together in the process being able to provide quality essential services for the general public at large that I will be working with. With many different inspirations, I believe I will be able to bring a very well rounded experience, thoughts and ideas to other fellow student in the program. I am interested in sharing my experiences as well as learning from the experiences of other minds alike on the social work programme. I believe with my wealth of work experience, I will be able to offer an added dimension to your student composition while gaining instruction from competent fa culty and staff. My goal in applying for the Bachelor in Social Work is not wholly vocational rather my interest focuses explicitly on the development of methodical and critical thinking skills so necessary to a commitment to a career within public services. I believe that the highly academic and interdisciplinary social work degree course very much appeal to me. I am interested not only in an in-depth study of social work but also in participation and follow-up discussion with my other fellow students thus boosting my knowledge. Based on my background of having worked within a mental health hospital as a Healthcare Assistant I believe I have the necessary foundation and clinical knowledge that will make it easy for me to adjust to the demands of the course. In order to be an effective social worker I recognise the importance of the theoretical aspects of the programme and to date believe that I have gained a lot of à ¢Ã¢â€š ¬Ã…“real worldà ¢Ã¢â€š ¬Ã‚  experience, but I need more training in the fundamentals of how social work can improve the world of unfortunate members within our society. Even more importantly I believe that the social work programme offered by different universities that I have applied too bridges the gap between theoretical principles and practical reality. This multidisciplinary approach is essential for responding to todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s social problems faced within the community I live in. I am excited by the likelihood of combining what I have already learnt to date from my time as a Healthcare Assistant as that would also give me a clear better understanding of social work needs of people that I have looked after in the hospital. Ever since my childhood and as a little girl I have detected in myself a certain compassion and innate desire to help others on most occasions when presented with a situation. I was the little girl that wanted to be a leader, one emulated the way community figures such doctors, nurses and social workers managed the services available to the general public. I was also the little girl who was disgruntled when my friends either dropped out of school to look after their ailing parent or parents. I longed to make changes when the own personal friend had to be taken into foster care when there was no relative close by to look after her. At the time my understanding was very limited I however have come to realise the importance of social workers and the part they play when I finally bumped into my friend years later. As such my career within the healthcare and social services sector was shaped from an early age and I hope to continue turning that dream into a reality by becoming a social wo rker myself as soon as I graduate from this program. When I look back to my childhood, I can see and reflect that I always knew that I wanted to work in a sector where I would be able to influence and offer services that benefit the unfortunate members of our society. I also knew my parents would be pleased. My mother being a veteran educationist in a country that lacked transparency and accountability had been frustrated when trying to improve the accessibility of education to deaf children within my district. She was frustrated when budget cuts tore apart the essential things to the development of an important education system and the same funds used for things that she perceived as useless to the public at large. My motherà ¢Ã¢â€š ¬Ã¢â€ž ¢s background in public service, working with deaf and dumb children has reaffirmed my position that I love working and making a difference within society at large and my ideal life is to help create social welfare systems that will make a difference to the clients who will use our services, and wh om will want to work with a Social Worker at some point in their life. In my current and previous roles within the healthcare sector I continue to gain great experience I however still feel that in order for me to think strategically and manage the services better than they are currently being done thus providing excellent care to our service users I feel that the social work degree will be able to equip me with the necessary platform, skills, expertise that will make me a good social worker for the good of the people. I want to be able to be a diversified knowledgeable social worker who is able to work in diversified roles within the healthcare or local government institutions. A professional individual who is able to resolve problems for example a health care crisis involving a mental health patient who has relapsed and needs to be placed in a protective care environment or placing an old patient being discharged from hospital in an environment where they could be looked after as they cannot physically do that whilst at the same time respecting that i t is not an easy decision to take on their behalf but a decision that will benefit them in the long run. Again I realise that in order to make a serious impact and become a diversified player with a voice within the social services an individual who is able to work across different areas of health and social policy I need the social work qualification behind my name. From my experiences as a Healthcare Assistant I have learnt how I want to shape my future, my career goals are clearer to me than ever:

Good Earth :: essays research papers

In the book The Good Earth by Pearl S. Buck, the fall of the House of Hwang and the rise of the Wang family was shown. The story completed a â€Å"circle of life†, with Wang being the center of the circle. While Wang at first was intimidated, he also looked down on the House of Hwang, he soon found that when his family became rich, his house fell onto some of the same â€Å"curses†. In both houses, a lack of love for the land was highly noticeable (except for Wang Lung), opium was used, slaves were bought and sold even though Wang first opposed slaves, and the future heirs wished to sell the land for money but at the same time lose their support for if the house should fall.   Ã‚  Ã‚  Ã‚  Ã‚  When the House of Hwang was in power, Wang noticed how they had a complete lack of love for the earth. They had to constantly sell pieces of land to pay their immediate debts, but by doing this they gave away their support if a dark time should fall upon the house. Wang knew that this would be the downfall of the house, so he bought the land from the house. After the House of Hwang fell, the House of Wang came to power. Wang kept in mind his whole life that without the good earth, he was nothing. Wang worried when he noticed that his sons lacked his love for the land. Wang was disturbed to think that when he passed away his sons would sell the land, and his family would succumb to the same fate of the Hwang house; as shown on page 37 when Wang said, â€Å"Sell their land!...Then indeed are they growing poor. Land is one’s flesh and blood†.   Ã‚  Ã‚  Ã‚  Ã‚  Opium usage was a major role in the downfall of the Hwang house. The Old Mistress was heavily addicted to the drug, and in her desire for the drug, she drove her house â€Å"into the ground†. On page 39, Wang was paying the Gate Keeper for the land he was purchasing and the Gate Keeper said â€Å"Here is enough for a few days of opium for the old lady, at any rate†. For the House of Wang, opium became almost a relief for Wang when he devised his plan to rid his family of his Uncle and his wife. He could not cast out his Uncle because he was providing protection from marauders. Keeping this in mind, Wang then gave his Uncle and the Uncle’s wife some opium hoping that they would Good Earth :: essays research papers In the book The Good Earth by Pearl S. Buck, the fall of the House of Hwang and the rise of the Wang family was shown. The story completed a â€Å"circle of life†, with Wang being the center of the circle. While Wang at first was intimidated, he also looked down on the House of Hwang, he soon found that when his family became rich, his house fell onto some of the same â€Å"curses†. In both houses, a lack of love for the land was highly noticeable (except for Wang Lung), opium was used, slaves were bought and sold even though Wang first opposed slaves, and the future heirs wished to sell the land for money but at the same time lose their support for if the house should fall.   Ã‚  Ã‚  Ã‚  Ã‚  When the House of Hwang was in power, Wang noticed how they had a complete lack of love for the earth. They had to constantly sell pieces of land to pay their immediate debts, but by doing this they gave away their support if a dark time should fall upon the house. Wang knew that this would be the downfall of the house, so he bought the land from the house. After the House of Hwang fell, the House of Wang came to power. Wang kept in mind his whole life that without the good earth, he was nothing. Wang worried when he noticed that his sons lacked his love for the land. Wang was disturbed to think that when he passed away his sons would sell the land, and his family would succumb to the same fate of the Hwang house; as shown on page 37 when Wang said, â€Å"Sell their land!...Then indeed are they growing poor. Land is one’s flesh and blood†.   Ã‚  Ã‚  Ã‚  Ã‚  Opium usage was a major role in the downfall of the Hwang house. The Old Mistress was heavily addicted to the drug, and in her desire for the drug, she drove her house â€Å"into the ground†. On page 39, Wang was paying the Gate Keeper for the land he was purchasing and the Gate Keeper said â€Å"Here is enough for a few days of opium for the old lady, at any rate†. For the House of Wang, opium became almost a relief for Wang when he devised his plan to rid his family of his Uncle and his wife. He could not cast out his Uncle because he was providing protection from marauders. Keeping this in mind, Wang then gave his Uncle and the Uncle’s wife some opium hoping that they would